Product Marketing Manager

Improvado

. Own core positioning, category framing, and message hierarchy across ICPs and personas .

Posted 11/3/2026contractRemote • United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in product marketing with a strong focus on messaging, competitive positioning, and market insights. Proficient in developing effective narratives and frameworks that drive sales success and enhance product visibility in the marketing data landscape.

Highest-signal resume keywords

Product Marketing ExperienceCategory Fluency In Marketing DataB2B SaaS ExperienceWin/Loss Program ManagementSQL Proficiency

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product MarketingAttribution ModelsIncrementality TestingData GovernanceETL/ELTPositioning ChangesBattlecards DevelopmentRFP SupportTechnical EvaluationsWriting For Technical Buyers

Soft Skills

Collaboration With SalesCommunication SkillsAnalytical ThinkingAdaptability

Tools & Technologies

ImprovadoBI ToolsDbtMarketing Analytics ToolsCDP

Industry Keywords

Marketing DataMeasurementMartechData InfrastructurePharmaHealthcareFinancial ServicesRetailECommerceGaming

Tech Stack

Tools & technologies

ETLSQL

About the role

Key responsibilities & impact

Own core positioning, category framing, and message hierarchy across ICPs and personas
Create and maintain usable ICP and persona documentation
Own the messaging layer and internal rollout for new product and feature launches
Establish a structured win/loss interview program with quarterly readouts
Maintain living battlecards and monitor competitor positioning, pricing, and product moves
Drive counter-positioning against competitors
Develop the core pitch narrative, demo storyline, and objection-handling framework
Create messaging components for new-rep onboarding
Maintain a standing weekly cadence with Sales leadership
Support competitive and enterprise deals, including RFPs, security and technical evaluations, and displacement plays
Develop Improvado’s narrative for Gartner, Forrester, and category influencers
Feed structured market and buyer insights into product prioritization
Measure success through competitive win rate, opportunity conversion, new-rep time-to-first-deal, enablement adoption, win/loss cadence, and message consistency audits

Requirements

What you’ll need

4 to 8 years in product marketing, or an equivalent blend of product marketing with marketing analytics, marketing or data ops, sales engineering, analytics consulting, or product management on a data product
Category fluency in marketing data and measurement: attribution models, incrementality testing, MMM, data governance and taxonomy, warehouses and ETL/ELT
Experience with B2B SaaS sold to marketing or data buyers
Reference profile includes marketing analytics, martech, measurement, CDP, BI and data-infrastructure vendors
Proof of shipped work, including positioning changes, effective battlecards, and a sustained win/loss program
Writing suitable for skeptical technical buyers, supported by claims and evidence
Comfort operating close to Sales through weekly cadence, deal reviews, live calls, and direct feedback
Fluent in English, including speaking, writing, and reading
Willingness to work in EST-PST time zones
Nice to have: hands-on SQL, dbt or BI
Nice to have: experience marketing AI capabilities without hype
Nice to have: analyst-relations experience
Nice to have: agency-side or enterprise-brand background
Nice to have: vertical depth in pharma and healthcare, financial services, retail and eCommerce, or gaming

Benefits

Comp & perks

Remote-first environment
Strong product/market fit: marketing data product for US-based enterprises
20 working days of PTO per year
US holidays and additional days off
Professional development reimbursement