SEO & Website Optimization Specialist – SEO, GEO, Technical, Analytics

Improvado

. Own the technical health of the website, including crawlability, indexation, Core Web Vitals, page speed, structured data and schema, rendering, redirects, internal linking, and site architecture .

Posted 10/30/2026full-timeRemote • United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates strong technical SEO skills and a proven track record in website optimization, focusing on AI search and generative engine optimization. Capable of analyzing data to drive growth opportunities and improve user experience through effective collaboration with cross-functional teams.

Highest-signal resume keywords

Technical SEO ExpertiseGA4 Analytics ProficiencyAI Search OptimizationCRO and Experimentation ExperienceB2B SaaS Background

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

SEO OptimizationData AnalysisHTMLCSSJavaScriptSQLA/B TestingConversion Rate OptimizationStructured DataSchema Markup

Soft Skills

CollaborationCommunicationProblem-SolvingAdaptabilityStakeholder Engagement

Tools & Technologies

GA4Google Search ConsoleAhrefsSemrushScreaming FrogLooker StudioSupersetWebflowCMSCDN

Industry Keywords

B2B SaaSMarketing TechnologyAI SearchWebsite OptimizationConversion Optimization

Tech Stack

Tools & technologies

JavaScriptSQL

About the role

Key responsibilities & impact

Own the technical health of the website, including crawlability, indexation, Core Web Vitals, page speed, structured data and schema, rendering, redirects, internal linking, and site architecture
Optimize the website for AI search and generative engine optimization so Improvado is understandable, citable, and recommended in ChatGPT, Perplexity, Google AI Overviews, and similar engines
Monitor visibility in classic and AI search and turn findings into prioritized fixes
Continuously improve page performance, UX, templates, and key conversion paths such as demo requests, sign-ups, and high-intent pages
Plan and run A/B tests, template and layout changes, and messaging tests; measure impact on conversions and pipeline
Work with engineering, design, and external contractors to ship improvements to the website stack, including CMS, CDN, caching, and tracking
Build and maintain dashboards connecting organic and on-site behavior to leads, pipeline, and revenue
Own tracking quality, including events, attribution, and data accuracy across GA4, Search Console, and related tools
Analyze data to find growth opportunities and report findings in clear, decision-ready form
Use search demand, AI visibility, and on-site behavior data to guide positioning, messaging, and landing page strategy
Work with stakeholders so website content reflects ICP needs and product value propositions

Requirements

What you’ll need

3+ years in SEO and/or website optimization, with measurable results in organic growth or conversion
Strong technical SEO skills and understanding of how websites are built, served, and rendered
Ability and willingness to work in the Eastern Time (EST) time zone, with working hours aligned to the US East Coast
Hands-on experience with GEO or AI search optimization, or a clear, demonstrable track record of working on it
Strong analytics experience with GA4, Google Search Console, and BI or dashboard tools such as Looker Studio or Superset
Ability to build reports and draw conclusions from data
Proficiency with SEO tooling such as Ahrefs, Semrush, Screaming Frog, or equivalents
Ability to work effectively with developers, designers, and marketers in a distributed team
B2B SaaS or marketing technology background preferred
Experience with Webflow or similar CMS, plus basic HTML/CSS and JavaScript preferred
SQL or advanced spreadsheet skills preferred
Experience with AI-assisted or automated workflows preferred
Experience with CRO and experimentation platforms preferred
Exposure to product marketing, positioning, or messaging preferred
Fluent in English (speaking, writing, reading)
Ready to work in EST-PST time

Benefits

Comp & perks

Remote-first environment
20 working days of PTO per year
US holidays and additional days off
Professional development reimbursement