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Senior Marketing Manager
INAUTALENT. Own the Brazilian market end-to-end: diagnosis, strategy, execution .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in end-to-end market ownership, strategic marketing execution, and cross-functional collaboration, with a strong focus on the Brazilian market and Gen Z trends. Proficient in developing integrated marketing plans and optimizing media strategies to drive brand success.
Highest-signal resume keywords
End-To-End Market OwnershipIntegrated Marketing StrategyMedia Landscape UnderstandingAnalytical SkillsFluent English
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Brand MarketingStrategic MarketingMedia PlanningPerformance AnalysisMarket DiagnosisCampaign ExecutionTrend AnalysisMeasurement TechniquesCross-Functional CollaborationBudget Management
Soft Skills
CommunicationAdaptabilityIndependenceCollaborationProblem-Solving
Certifications & Qualifications
Bachelor's DegreeMBA or Master's (Preferred)
Industry Keywords
Consumer TechLifestyle BrandsCulturally-Driven BrandsBrazilian Gen Z TrendsPaid MediaInfluencer MarketingPublic RelationsPartnershipsMarket InsightsCompetitor Analysis
About the role
Key responsibilities & impact- Own the Brazilian market end-to-end: diagnosis, strategy, execution
- Continuously track competitor activity and market movements, turning insights into strategic recommendations
- Determine the marketing mix and make strategic recommendations on paid media
- Oversee day-to-day collaboration with the media agency, ensuring strategic alignment and continuous optimization across paid channels
- Build integrated, multi-channel marketing plans (media, influencer, PR, partnerships), from brief to performance analysis — on time and on budget
- Collaborate with global cross-functional teams (creative, PR, media, product marketing, partnerships, growth)
- Regularly communicate market challenges, strategy and results to leadership
Requirements
What you’ll need- Bachelor's degree; MBA or Master's a plus
- 6-8 years of experience in brand, integrated, or strategic marketing, ideally in consumer tech, lifestyle, or culturally-driven brands
- Strong grasp of Brazilian Gen Z trends and culture, with the ability to adapt global strategy into locally resonant activations
- Proven track record of independently owning a market end-to-end, from diagnosis to execution
- Solid understanding of the media landscape, channels and measurement; strong analytical skills
- Comfortable operating without a large team, wearing multiple hats, and getting things done independently
- Native-level Portuguese
- Fluent English required
- Spanish is a plus
Benefits
Comp & perks- Fully remote 📊 Check your resume score for this job Improve your chances of getting an interview by checking your resume score before you apply. Check Resume Score