INAUTALENT

Marketing

• Own the Brazilian market end-to-end: diagnosis, strategy, execution
• Continuously track competitor activity and market movements, turning insights into strategic recommendations
• Determine the marketing mix and make strategic recommendations on paid media
• Oversee day-to-day collaboration with the media agency, ensuring strategic alignment and continuous optimization across paid channels
• Build integrated, multi-channel marketing plans (media, influencer, PR, partnerships), from brief to performance analysis — on time and on budget
• Collaborate with global cross-functional teams (creative, PR, media, product marketing, partnerships, growth)
• Regularly communicate market challenges, strategy and results to leadership

Senior Marketing Manager