Trade Marketing Analyst

InBetta

. Develop and implement Trade Marketing strategies aligned with the company’s commercial objectives and brand positioning.

Posted 10/31/2026full-timeEsteio • BrazilMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing and implementing Trade Marketing strategies, analyzing performance indicators, and optimizing marketing investments. Proficient in managing promotional campaigns and fostering relationships with customers and distributors to drive commercial success.

Highest-signal resume keywords

Trade Marketing Strategy DevelopmentData Analysis Tools ProficiencyCRM Systems KnowledgeMicrosoft Excel ProficiencyEvent Planning and Execution

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Trade MarketingSales ManagementData AnalysisROI AnalysisMarketing Performance Indicators

Soft Skills

Strong Communication SkillsInterpersonal SkillsAnalytical AbilityCreativityOrganizational Skills

Tools & Technologies

Microsoft OfficePower BICanvaAdobe

Industry Keywords

Retail ChannelsDistribution ChannelsConsumer GoodsPromotional CampaignsCommercial Partnerships

About the role

Key responsibilities & impact

Develop and implement Trade Marketing strategies aligned with the company’s commercial objectives and brand positioning.
Plan and monitor promotional campaigns and activation initiatives at points of sale and with distributors.
Monitor product performance across different distribution channels, identifying opportunities for improvement and growth.
Coordinate the production, distribution, and implementation of point-of-sale (POS) materials, displays, and visual communications.
Prepare reports and analyze performance indicators to measure the effectiveness of initiatives and support decision-making.
Develop and maintain relationships with customers, distributors, and internal departments, strengthening commercial partnerships.
Participate in the planning and execution of events, trade shows, and promotional retail initiatives.
Monitor competitor activity and market trends, identifying business opportunities.
Analyze and optimize Trade Marketing investments, seeking greater efficiency and return on initiatives.

Requirements

What you’ll need

Bachelor’s degree in Marketing, Business Administration, Sales Management, or a related field.
Experience in Trade Marketing or Sales Management.
Experience with retail and distribution channels.
Knowledge of data analysis tools and spreadsheets.
Knowledge of CRM systems and management tools.
Proficiency in Microsoft Office, especially Excel and PowerPoint.
Strong communication and interpersonal skills.
Analytical ability and results-oriented mindset.
Creativity and an eye for opportunities.
Strong organizational skills and the ability to manage multiple demands.
Proactive, self-directed, and comfortable working as part of a team.
Preferred: experience analyzing ROI and Marketing performance indicators.
Preferred: knowledge of Business Intelligence (BI) tools such as Power BI.
Preferred: experience in consumer goods or retail companies.
Preferred: knowledge of design and editing tools such as Canva and Adobe.
Preferred: English and Spanish proficiency.
Preferred: experience planning and organizing trade shows, events, and commercial initiatives.

Benefits

Comp & perks

Health and dental insurance
Prescription drug assistance
Optical assistance
Free psychological counseling
Access to Wellhub (formerly Gympass)
Student assistance
Partnerships with educational institutions offering special discounts
Company shuttle or transportation allowance
Bicycle parking
On-site cafeteria or meal voucher for external professionals
Free parking
Home office allowance
Attendance bonus
Production bonus
Profit-sharing
Life insurance
Exclusive discounts at LOTS Home Shop
Payroll-deducted loans with special terms