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PR Specialist
Incommunities. Build and maintain professional relationships with journalists, editors and relevant influencers to secure positive and balanced media coverage .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in public relations and communications, with a strong focus on media engagement, content creation, and stakeholder management. Proven ability to handle reputational issues and deliver effective PR campaigns in regulated environments.
Highest-signal resume keywords
Public Relations ExperienceMedia Content CreationStakeholder EngagementReputational ManagementExceptional Communication Skills
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Press Release WritingMedia Briefing PreparationCampaign PlanningData EvaluationContent Development
Soft Skills
Organizational SkillsCollaborative Problem SolvingPersuasive Communication
Industry Keywords
Social Housing SectorPublic SectorRegulated EnvironmentMedia Coverage MonitoringPublic Sentiment Analysis
About the role
Key responsibilities & impact- Build and maintain professional relationships with journalists, editors and relevant influencers to secure positive and balanced media coverage
- Act as the first point of contact for media enquiries
- Proactively pitch stories, arrange interviews and briefings, and respond to media requests
- Write and distribute press releases, statements, reactive lines and media briefing materials
- Identify and broker opportunities for features, interviews, speaking engagements, roundtables, thought leadership pieces and opinion articles
- Support preparation for and management of reputational issues and incidents
- Maintain the central statement book
- Prepare briefing notes, key messages and scripts for spokespeople
- Plan and deliver creative, goal-driven PR and communications campaigns
- Lead coordination of award submissions
- Support stakeholder engagement activity, including events, visits and meetings
- Monitor media coverage and public sentiment, providing reports and insight
- Track and evaluate PR activity using data and insight to improve effectiveness
Requirements
What you’ll need- Demonstrable experience in a public relations, media or communications role, leading day-to-day PR activity and securing positive media coverage
- Experience of creating high-quality PR content, including press releases, statements, briefings and digital content, to tight deadlines
- Experience working in the social housing sector, public sector or another regulated or public-interest environment (highly desirable)
- Experience of supporting reputational issues or reactive communications, working calmly and collaboratively in fast-moving situations
- Exceptional communication skills, with the ability to write and speak clearly, confidently and persuasively to engage, inform and influence a wide range of audiences
- Excellent organisational and planning skills, with the ability to manage multiple priorities, meet tight deadlines and maintain high standards of quality
- 2 days per week in the office - BD17 7BN
- Right to Work in the UK - Visa Sponsorship is not available
Benefits
Comp & perks- Salary of £45,432 per year
- Social Housing Pension Scheme with up-to 10% employer contribution
- 28 days annual leave that increases with service plus bank holidays
- Option to buy and sell annual leave
- Training, development, and qualification opportunities
- Our Hub: our wellbeing and benefits site, with exclusive access to discounts and savings (at over 800 retailers)
- Corporate health scheme membership
- Agile and hybrid working
- Access to an Employee Assistance Programme
- Cycle to work scheme
- Local gym membership discounts
- A team of trained Mental Health First Aiders who are available for colleagues to contact for support
- Inclusive and supportive workplace
- Mindful Employer commitment
- ‘Committed’ Menopause Friendly Accreditation