Director of Marketing – Growth

Independence Dental Services

. Build and execute corporate and practice-level marketing strategies, campaigns, and growth plans .

Posted 10/21/2026full-timeRemote • Texas • United StatesLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing marketing strategies that drive growth and profitability, leveraging data analytics and market research to optimize performance. Proficient in managing budgets, marketing channels, and stakeholder relationships to enhance patient acquisition and retention.

Highest-signal resume keywords

10+ Years Of Marketing ExperienceMarketing Economics ExpertiseGoogle Ads ProficiencyAI Tools UtilizationDental Or Healthcare Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing Strategy DevelopmentBudget ManagementMarket ResearchData AnalysisLead Conversion Optimization

Soft Skills

Influencing Without AuthorityCoaching And TrainingCollaboration With Executives

Tools & Technologies

Google WorkspaceSEO ToolsAnalytics PlatformsPaid Search ManagementSocial Media Management

Certifications & Qualifications

Bachelor's Degree In MarketingBachelor's Degree In Communications

Industry Keywords

Dental MarketingHealthcare MarketingMulti-Location ServicesTrade ShowsCorporate Events

About the role

Key responsibilities & impact

Build and execute corporate and practice-level marketing strategies, campaigns, and growth plans
Own the annual and monthly marketing budget and shift spend based on practice needs and return
Use market research and competitive data to identify target audiences and new-patient opportunities
Own marketing reporting covering acquisition cost, lead conversion, appointments, collections, ROI, and gross-margin impact
Partner with Finance and Operations to validate results and turn findings into specific actions
Manage practice websites, SEO, paid search, Google Business Profiles, and social media to generate and convert new patients
Hold agencies and vendors accountable for deliverables, spend, and results
Coach practices on marketing effectiveness and work with operations leaders to remove barriers such as call handling, scheduling, capacity, and patient follow-up
Present recommendations to leadership and train corporate and practice teams
Support trade shows, industry events, and corporate events
Test and adopt AI, automation, and emerging marketing tools and measure their business value
Partner with executives, partner dentists, and operations leaders

Requirements

What you’ll need

10+ years of marketing experience
Track record of profitable growth supported by data
Strong command of marketing economics, including ROI, acquisition cost, and gross margin
Hands-on experience with Google Ads, SEO, analytics platforms, and Google Workspace
Practical experience using AI tools to improve marketing efficiency and decision-making
Ability to influence dentists, executives, and vendors without direct authority
Bachelor's degree in Marketing, Communications, or a related field, or equivalent experience
Dental, healthcare, or multi-location services experience preferred
Requires extended periods of computer work

Benefits

Comp & perks

Remote work arrangement
Up to 35% travel
Full-time employment