Independence Dental Services

Chief Marketing Officer

• Build and execute corporate and practice-level marketing strategies, campaigns, and growth plans
• Own the annual and monthly marketing budget and shift spend based on practice needs and return
• Use market research and competitive data to identify target audiences and new-patient opportunities
• Own marketing reporting covering acquisition cost, lead conversion, appointments, collections, ROI, and gross-margin impact
• Partner with Finance and Operations to validate results and turn findings into specific actions
• Manage practice websites, SEO, paid search, Google Business Profiles, and social media to generate and convert new patients
• Hold agencies and vendors accountable for deliverables, spend, and results
• Coach practices on marketing effectiveness and work with operations leaders to remove barriers such as call handling, scheduling, capacity, and patient follow-up
• Present recommendations to leadership and train corporate and practice teams
• Support trade shows, industry events, and corporate events
• Test and adopt AI, automation, and emerging marketing tools and measure their business value
• Partner with executives, partner dentists, and operations leaders

Explore Director of Marketing – Growth at Independence Dental Services. Review requirements and application details.