Marketing Data Analyst

Independence Pet Group

. Develop and maintain performance reports and dashboards on website, campaign and funnel performance .

Posted 10/6/2026full-timeChicago • Illinois • United StatesMid-LevelSenior💰 $81,534 - $101,918 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Proficient in data analysis and reporting, with expertise in SQL, Google Analytics, and Microsoft PowerBI to drive marketing insights and optimize campaign performance. Strong organizational and communication skills enable effective collaboration across teams and stakeholder engagement.

Highest-signal resume keywords

SQLGoogle AnalyticsMicrosoft PowerBIData AnalysisStatistical Analysis

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Data AnalysisStatistical AnalysisA/B TestingCampaign Performance AnalysisChannel AttributionPerformance ReportingData Layer ImplementationsDigital Marketing KPIsRevenue Growth MeasurementAd Operations Technology

Soft Skills

Organizational SkillsCommunication SkillsPresentation SkillsAnalytical SkillsAttention to Detail

Tools & Technologies

Google AdsMeta AdsBingEmail Marketing ToolsDynamic YieldDatabricksBigQuery

Industry Keywords

Insurance IndustryFinancial Services IndustryMarketing AnalyticsMedia Impact MetricsAffiliate Tracking

Tech Stack

Tools & technologies

BigQuerySQL

About the role

Key responsibilities & impact

Develop and maintain performance reports and dashboards on website, campaign and funnel performance
Report to stakeholders on a regular cadence and provide recommendations for optimization
Track, report, and analyze marketing and web activities
Handle ad-hoc analytic requests and develop and automate regular reports
Analyze customer data using SQL, Excel models, Google Analytics, Dynamic Yield, Databricks, and campaign management software
Analyze A/B and multivariate tests, communicate results, and provide recommendations
Evaluate data and translate it into business insights to inform strategy
Support improvement of channel attribution capabilities and reporting
Collaborate across teams to analyze marketing campaign performance and grow audiences and revenue across Google Ads, Meta Ads, Bing, and Email

Requirements

What you’ll need

Bachelor’s degree in statistics/analytics or related field required
3-5 years of work experience in statistical or data analysis
Excellent organizational, communication, presentation and analytical skills
Must have skills: Google Analytics, BigQuery, SQL, Data Layer Implementations, and Microsoft PowerBI
Proven ability in handling concurrent projects with attention to detail and accuracy
Experience in the insurance or financial services industry is highly desirable
Experience growing revenues and measuring media impact metrics
Excellent digital aptitude, significant familiarity with ad ops technology, and affiliate tracking and management tools
Demonstrated understanding of marketing and web KPIs (CTR, ROI, CVR, CAC, MAU) preferred

Benefits

Comp & perks

Comprehensive full medical, dental and vision Insurance
Basic Life Insurance at no cost to the employee
Company paid short-term and long-term disability
12 weeks of 100% paid Parental Leave
Health Savings Account (HSA)
Flexible Spending Accounts (FSA)
Retirement savings plan
Personal Paid Time Off
Paid holidays and company-wide Wellness Day off
Paid time off to volunteer at nonprofit organizations
Pet friendly office environment
Commuter Benefits
Group Pet Insurance
On the job training and skills development
Employee Assistance Program (EAP)