Paid Media Manager

Independence Pet Group

. Own customer acquisition performance across paid search and broader performance marketing channels .

Posted 9/16/2026full-timeRemote • New York • United StatesJuniorMid-LevelWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in performance marketing with a focus on customer acquisition, utilizing advanced strategies across Google Ads and Microsoft Ads. Proficient in analyzing acquisition economics and leading multi-channel programs to drive growth and improve conversion metrics.

Highest-signal resume keywords

Google Ads ExpertiseMicrosoft Ads ExpertiseCustomer Acquisition StrategyPerformance ReportingCRO Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Performance MarketingCustomer AcquisitionBudget ManagementAttribution ModelingAnalytical SkillsConversion Rate OptimizationMedia Mix ModelingGrowth PlanningTesting RoadmapsAudience Targeting

Soft Skills

Problem-SolvingInfluencingCollaborationLeadership

Tools & Technologies

GA4LookerPower BICRO PlatformsPerformance MaxDemand GenYouTube AdsEmerging Search Technologies

Industry Keywords

Acquisition EconomicsCustomer OnboardingConversion MetricsIncrementalityRegulated Industry Experience

About the role

Key responsibilities & impact

Own customer acquisition performance across paid search and broader performance marketing channels
Develop annual and quarterly growth plans aligned to business objectives and revenue targets
Identify scalable growth opportunities across channels, audiences, products, and markets
Recommend investment allocations based on performance, incrementality, and business impact
Influence forecasting, budget planning, and growth targets
Own strategy and performance across Google Ads, Microsoft Ads, Performance Max, Demand Gen, YouTube, and emerging search experiences
Guide keyword, audience, bidding, creative, landing page, and measurement strategies
Develop testing roadmaps to improve efficiency and acquisition volume
Partner with agencies and platform teams to ensure best-in-class execution
Improve conversion across the acquisition journey with product, UX, analytics, and lifecycle marketing teams
Identify opportunities to improve quote starts, quote completions, sales conversion, and customer onboarding
Lead landing page testing and CRO initiatives
Monitor CAC, LTV, conversion rate, contribution margin, ROAS, and incrementality metrics
Evaluate attribution models and measurement approaches
Develop executive-level reporting and performance narratives
Lead external agencies and platform relationships
Evaluate new technologies, tools, and marketing partners
Stay ahead of industry trends including AI search, automation, audience targeting, and measurement innovation
Launch and evaluate new channel pilots

Requirements

What you’ll need

2-4+ years of performance marketing experience
Deep expertise in Google Ads and Microsoft Ads
Experience managing annual media budgets of $5M+
Strong understanding of acquisition economics including CAC, LTV, ROAS, and incrementality
Proven experience scaling customer acquisition programs
Strong analytical and problem-solving skills
Experience managing agencies and external partners
Advanced Excel and performance reporting capabilities
Preferred regulated-industry experience
Experience with attribution and media mix modeling
Familiarity with GA4, Looker, Power BI, or similar platforms
Experience with CRO platforms and experimentation programs
Experience leading multi-channel acquisition programs

Benefits

Comp & perks

Comprehensive full medical, dental and vision Insurance
Basic Life Insurance at no cost to the employee
Company paid short-term and long-term disability
12 weeks of 100% paid Parental Leave
Health Savings Account (HSA)
Flexible Spending Accounts (FSA)
Retirement savings plan
Personal Paid Time Off
Paid holidays and company-wide Wellness Day off
Paid time off to volunteer at nonprofit organizations
Pet friendly office environment
Commuter Benefits
Group Pet Insurance
On the job training and skills development
Employee Assistance Program (EAP)