Marketing Manager

INDEVCO North America, Inc.

. Develop and execute an integrated marketing strategy aligned with business, revenue, margin, channel, and growth objectives .

Posted 11/6/2026full-timeRemote • United StatesSeniorLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing integrated marketing strategies, managing campaigns, and leveraging digital marketing tools to drive revenue growth and customer engagement. Proficient in analyzing market data and translating insights into actionable business recommendations while maintaining strong relationships with key stakeholders in the construction industry.

Highest-signal resume keywords

Integrated Marketing Strategy DevelopmentDigital Marketing ExpertiseProject ManagementCross-Functional CollaborationMarket Analysis and Insights

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing StrategyCampaign ManagementSEO/SEMContent StrategyLead GenerationBudget ManagementData AnalysisProduct LaunchCRM IntegrationWeb Analytics

Soft Skills

Strong Communication SkillsStrategic ThinkingCreativityAccountabilityAdaptability

Tools & Technologies

Microsoft OfficeMarketing Automation PlatformsCRM SystemsAnalytics Platforms

Certifications & Qualifications

Bachelor’s Degree in MarketingMBA or Relevant Advanced Degree Preferred

Industry Keywords

Building MaterialsConstruction ProductsManufacturingDistributionConstruction-Channel StakeholdersSustainability StandardsCode-Compliance Considerations

About the role

Key responsibilities & impact

Develop and execute an integrated marketing strategy aligned with business, revenue, margin, channel, and growth objectives
Define priority markets, customer segments, value propositions, and positioning for Barricade® and Perma R® product lines
Maintain consistent brand standards, messaging, and product claims across customer touchpoints
Manage the annual marketing plan and budget
Plan and execute integrated campaigns across digital, social media, email, print, public relations, trade shows, dealer programs, and other channels
Lead content development for websites, product literature, advertising, videos, case studies, technical materials, and sales presentations
Strengthen website performance, search visibility, lead capture, marketing automation, and CRM integration
Coordinate lead-generation and lead-nurturing programs with Sales and monitor commercial-funnel conversion
Develop go-to-market plans for new products, product enhancements, channel launches, and market expansions
Translate technical product features, code-compliance requirements, and sustainability attributes into customer value propositions
Coordinate launch readiness, training, collateral, samples, and field support with Product Development, Technical, Operations, and Sales
Support portfolio, pricing, packaging, and lifecycle recommendations with market and customer insight
Monitor construction trends, customer needs, competitor activity, channel dynamics, codes, standards, and emerging technologies
Conduct market, customer, and competitive research and convert findings into actionable recommendations
Build relationships with distributors, dealers, contractors, builders, architects, specifiers, associations, and industry influencers
Plan and manage trade shows, customer events, dealer programs, product demonstrations, and industry partnerships
Establish and report marketing KPIs, including campaign performance, qualified leads, conversion, digital engagement, brand reach, launch results, and return on marketing investment
Use analytics to improve campaign effectiveness, channel allocation, content strategy, and customer engagement
Partner with Sales to develop tools, training, presentations, and account-specific support
Manage agencies, vendors, freelancers, and other external resources according to scopes, budgets, timelines, and quality standards
Support measurable qualified-pipeline growth, revenue growth, margin performance, and profitability
Work with office, manufacturing, customer, and event environments
Travel occasionally to INDEVCO North America locations, customer and distributor sites, trade shows, product launches, and other Building Products operations
Spend occasional time on the plant floor and work outside standard business hours as needed for launches, events, or business needs

Requirements

What you’ll need

Bachelor’s degree in Marketing, Business Administration, Communications, or a related field required
MBA or relevant advanced degree preferred
Minimum of 7 years of progressive marketing experience
Preferably experience in building materials, construction products, manufacturing, distribution, or a related industrial market
Experience leading major campaigns, product launches, agencies, vendors, or cross-functional initiatives
Demonstrated experience developing marketing strategies, managing integrated campaigns, launching products, and supporting profitable sales growth
Experience working with distributors, dealers, contractors, builders, architects, specifiers, or other construction-channel stakeholders strongly preferred
Strong knowledge of digital marketing, content strategy, SEO/SEM, social media, email marketing, CRM, marketing automation, and web analytics
Ability to analyze market, customer, campaign, and financial data and translate findings into practical business recommendations
Working knowledge of building-envelope systems, construction practices, code-compliance considerations, and sustainability standards preferred
Strong project-management, budgeting, vendor-management, presentation, writing, and communication skills
Proficiency with Microsoft Office and relevant marketing, CRM, automation, and analytics platforms
Strategic thinking with strong execution and follow-through
Customer and market orientation
Commercial acumen and results focus
Analytical decision-making and performance discipline
Cross-functional influence and collaboration
Clear, persuasive written and verbal communication
Creativity balanced with business judgment
Accountability, adaptability, and urgency in a fast-paced environment

Benefits

Comp & perks

Medical Insurance
Dental Insurance
Vision Insurance
Company paid Life AD&D
401K with a generous company match
Much, much more