CRM Marketing Manager

inDrive

. Create, schedule, and execute marketing campaigns across email, push notifications, WhatsApp, in-app messages, and banners for multiple customer segments.

Posted 11/11/2026full-timeBogotá • ColombiaMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in executing and optimizing multi-channel marketing campaigns while ensuring compliance with GDPR and CCPA. Proficient in audience segmentation, A/B testing, and data analysis to drive engagement and improve campaign performance.

Highest-signal resume keywords

Campaign ManagementAudience SegmentationGDPR ComplianceA/B TestingCRM Platform Expertise

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign ExecutionData AnalysisEmail MarketingMulti-Step WorkflowsDigital Marketing StrategiesAdvanced Excel FunctionsData VisualizationPerformance MetricsCustomer Journey MappingTroubleshooting Campaign Issues

Soft Skills

CollaborationPresentation SkillsMentoringCommunicationStrategic Planning

Tools & Technologies

BloomreachSalesforce Marketing CloudHubSpotGoogle SheetsPostmaster Tools

Certifications & Qualifications

Intermediate Certification for Bloomreach

Industry Keywords

GDPRCCPACustomer EngagementCampaign OptimizationMulti-Channel Marketing

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Create, schedule, and execute marketing campaigns across email, push notifications, WhatsApp, in-app messages, and banners for multiple customer segments.
Optimize campaigns across time zones, devices, and customer preferences.
Ensure compliance with GDPR and other regional legal requirements.
Design and implement multidimensional audience segmentation strategies.
Maintain dynamic customer segments that update automatically as data changes.
Build and manage multi-step automated workflows for re-engagement, loyalty adoption, and upselling campaigns.
Test and troubleshoot triggers for proper execution across the customer lifecycle.
Plan, execute, and document A/B and multivariate tests.
Use testing insights to improve campaign performance.
Conduct regular performance reviews and refine optimization strategies.
Generate reports on open rates, CTRs, conversions, ROI, and other campaign metrics.
Present insights and actionable recommendations to stakeholders to improve rider and driver engagement.
Collaborate with content, design, and analytics teams.
Guide and support junior CRM specialists through peer reviews and knowledge sharing.

Requirements

What you’ll need

Independently execute at least five end-to-end campaigns quarterly using advanced CRM platform features (e.g., Bloomreach, Salesforce Marketing Cloud, HubSpot).
Build at least three advanced automations quarterly, such as multi-step workflows with branching logic.
Complete at least two courses with intermediate certification for Bloomreach or demonstrate equivalent expertise.
Create detailed reports with data visualizations for at least five campaigns quarterly, incorporating metrics like open rates, conversion rates, and ARPPU.
Work with datasets using Excel or Google Sheets with advanced functions such as INDEX/MATCH and QUERY.
Present campaign insights to stakeholders in three formal presentations with actionable recommendations.
Apply intermediate-level knowledge of digital marketing strategies, including personalization, retargeting, and customer journey mapping.
Assist in strategic planning of at least two multi-channel campaigns integrating email, WhatsApp, in-app, banners, and push notifications.
Segment audiences dynamically based on real-time data, using at least three different criteria simultaneously.
Ensure data compliance by implementing processes aligned with GDPR/CCPA requirements for all campaigns.
Write comprehensive campaign briefs and reports in English.
Lead or co-lead three cross-functional meetings in English.
Conduct and analyze A/B tests for at least five campaigns quarterly.
Implement changes based on test results, achieving measurable improvements in key KPIs.
Monitor and resolve campaign deliverability issues.
Use tools like Postmaster Tools or delivery reports to troubleshoot spam issues and optimize sender reputation.

Benefits

Comp & perks

Develop your professional skills with access to mentoring, career consulting, and learning programs.
Collaborate with teams around the world and gain international experience through our Global Talent Exchange Program.
Engage in company-wide challenges, awards, sports activities, employee-led social impact and volunteering projects.
Improve your language skills through co-financed courses and internal speaking clubs.
Final benefits may vary depending on the location.