CRM Marketing Specialist

inDrive

. Own the strategy, execution, and continuous optimization of customer lifecycle and product engagement initiatives.

Posted 11/11/2026full-timeLima • PeruMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in executing and optimizing multi-channel marketing campaigns, utilizing advanced CRM platforms and data-driven strategies to enhance customer engagement and lifecycle management. Proficient in audience segmentation, compliance with GDPR/CCPA, and delivering actionable insights through comprehensive reporting.

Highest-signal resume keywords

Advanced CRM Platform ExpertiseMulti-Step Workflow AutomationGDPR/CCPA ComplianceData Visualization and ReportingDigital Marketing Strategy

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign ExecutionAudience SegmentationA/B TestingData AnalysisEmail MarketingPush NotificationsWhatsApp MarketingIn-App MessagingPerformance MetricsCustomer Journey Mapping

Soft Skills

Stakeholder PresentationCollaborationKnowledge SharingLeadershipCommunication

Tools & Technologies

BloomreachSalesforce Marketing CloudHubSpotExcelGoogle SheetsPostmaster Tools

Certifications & Qualifications

Intermediate Certification for Bloomreach

Industry Keywords

Customer Lifecycle ManagementProduct EngagementCampaign OptimizationDynamic SegmentationCompliance Standards

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Own the strategy, execution, and continuous optimization of customer lifecycle and product engagement initiatives.
Independently create, schedule, and execute marketing campaigns through email, push notifications, WhatsApp, in-app messages, and banners across multiple customer segments.
Optimize campaigns for time zones, devices, and customer preferences.
Ensure compliance with GDPR and other regional legal requirements.
Design and implement multidimensional audience segmentation based on behavior, demographics, orders and ride history, and engagement levels.
Maintain dynamic customer segments that update automatically as data changes.
Build and manage multi-step automated workflows for re-engagement, loyalty program adoption, and upselling campaigns.
Test and troubleshoot triggers to ensure proper execution and lifecycle alignment.
Plan, execute, and document A/B and multivariate tests for campaign design, timing, and messaging.
Use testing insights to implement data-driven campaign improvements and conduct regular performance reviews.
Generate campaign performance reports using metrics such as open rates, CTRs, conversions, and ROI.
Present data insights and actionable recommendations to stakeholders to improve rider and driver engagement.
Collaborate with content, design, and analytics teams to deliver campaigns.
Guide and support junior CRM specialists through peer reviews and knowledge sharing.

Requirements

What you’ll need

Independently execute at least five end-to-end campaigns quarterly using advanced CRM platform features (e.g., Bloomreach, Salesforce Marketing Cloud, HubSpot).
Build at least three advanced automations quarterly, such as multi-step workflows with branching logic.
Complete at least two courses with intermediate certification for Bloomreach or demonstrate equivalent expertise.
Create detailed reports with data visualizations for at least five campaigns quarterly, incorporating metrics like open rates, conversion rates, and ARPPU.
Work with datasets using tools like Excel or Google Sheets with advanced functions (e.g., INDEX/MATCH, QUERY).
Present campaign insights to stakeholders in three formal presentations with actionable recommendations.
Apply intermediate-level knowledge of digital marketing strategies, including personalization, retargeting, and customer journey mapping.
Assist in the strategic planning of at least two multi-channel campaigns integrating email, WhatsApp, in-app, banners, and push notifications.
Segment audiences dynamically based on real-time data, using at least three different criteria simultaneously.
Ensure data compliance by implementing processes that align with GDPR/CCPA requirements for all campaigns.
Write comprehensive campaign briefs and reports in English, ensuring accuracy and clarity.
Lead or co-lead three cross-functional meetings in English, presenting updates or insights confidently.
Conduct and analyze A/B tests for at least five campaigns quarterly, including testing subject lines, offers, layouts, and timing.
Implement changes based on test results, achieving measurable improvements in key KPIs.
Monitor and resolve deliverability issues for campaigns.
Use tools like Postmaster Tools or delivery reports to troubleshoot spam issues and optimize sender reputation.

Benefits

Comp & perks

Help us challenge injustice by creating fair choices for millions of people across 47 countries.
Develop your professional skills with access to mentoring, career consulting, and learning programs.
Collaborate with teams around the world and gain international experience through our Global Talent Exchange Program.
Engage in company-wide challenges, awards, sports activities, employee-led social impact and volunteering projects.
Work alongside people who take initiative, speak openly, and challenge themselves to grow.
Improve your language skills through co-financed courses and internal speaking clubs.
Final benefits may vary depending on the location.