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About the role
Key responsibilities & impact- Own driver marketing in Brazil, from insights and communication strategy to campaign launches in the market.
- Turn BHT and competitor insights into recommendations for driver positioning, messaging, and campaigns.
- Create and execute communication plans and manage the driver marketing budget.
- Measure marketing impact through pre/post studies and ad testing.
- Connect brand KPIs with business results such as sign-ups and retention.
- Align with Driver Operations on acquisition campaigns, referral programs, and lifecycle communications.
- Ensure driver touchpoints remain consistent with brand strategy.
- Lead 360 campaign launches and marketing activities in the market.
- Collaborate with Driver Operations, Brand, Analytics, and regional marketing teams.
Requirements
What you’ll need- 2+ years of experience in marketing, ideally in ride-hailing, delivery, marketplaces or other two-sided platforms.
- Solid understanding of brand health tracking.
- Deep understanding of the Brazilian market.
- Strong cross-functional skills to align several teams around one brand vision.
- Strong planning skills.
- Ability to adapt quickly to changing market conditions.
- Confidence in making decisions.
Benefits
Comp & perks- Develop your professional skills with access to mentoring, career consulting, and learning programs.
- Collaborate with teams around the world and gain international experience through our Global Talent Exchange Program.
- Engage in company-wide challenges, awards, sports activities, employee-led social impact and volunteering projects.
- Improve your language skills through co-financed courses and internal speaking clubs.
- Work alongside people who take initiative, speak openly, and challenge themselves to grow.
- Help us challenge injustice by creating fair choices for millions of people across 47 countries.
- Final benefits may vary depending on the location.