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inDrive

Driver Marketing Specialist

inDrive

. Own driver marketing in Brazil, from insights and communication strategy to campaign launches in the market.

Posted 9/23/2026full-timeSão Paulo • BrazilJuniorMid-LevelWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in driver marketing strategies, campaign execution, and brand health tracking within the Brazilian market. Capable of aligning cross-functional teams to achieve brand vision and business results.

Highest-signal resume keywords
Driver Marketing ExperienceBrand Health TrackingCampaign ManagementCross-Functional CollaborationBrazilian Market Knowledge

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Marketing StrategyCampaign ExecutionBudget ManagementImpact MeasurementCommunication Planning
Soft Skills
Strong Planning SkillsAdaptabilityDecision-Making Confidence
Industry Keywords
Ride-HailingDeliveryMarketplacesTwo-Sided PlatformsDriver Operations

About the role

Key responsibilities & impact
  • Own driver marketing in Brazil, from insights and communication strategy to campaign launches in the market.
  • Turn BHT and competitor insights into recommendations for driver positioning, messaging, and campaigns.
  • Create and execute communication plans and manage the driver marketing budget.
  • Measure the impact of marketing activities through pre/post studies and ad testing.
  • Connect brand KPIs with business results such as sign-ups and retention.
  • Align with Driver Operations on acquisition campaigns, referral programs, and lifecycle communications.
  • Lead 360 campaign launches and marketing activities in the market.
  • Collaborate with Driver Operations, Brand, Analytics, and regional marketing teams.

Requirements

What you’ll need
  • 2+ years of experience in marketing, ideally in ride-hailing, delivery, marketplaces or other two-sided platforms.
  • A solid understanding of brand health tracking.
  • A deep understanding of the Brazilian market.
  • Strong cross-functional skills to align several teams around one brand vision.
  • Strong planning skills.
  • Ability to adapt quickly to changing market conditions.
  • Confidence in making decisions.

Benefits

Comp & perks
  • Help us challenge injustice by creating fair choices for millions of people across 47 countries.
  • Develop your professional skills with access to mentoring, career consulting, and learning programs.
  • Collaborate with teams around the world and gain international experience through our Global Talent Exchange Program.
  • Engage in company-wide challenges, awards, sports activities, employee-led social impact and volunteering projects.
  • Work alongside people who take initiative, speak openly, and challenge themselves to grow.
  • Improve your language skills through co-financed courses and internal speaking clubs.
  • Final benefits may vary depending on the location.