Product Marketing Manager

inDrive

. Design and own CRM strategies across the full lifecycle .

Posted 10/22/2026full-timeTbilisi • GeorgiaMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in CRM strategy design and execution, with a strong focus on driving customer retention and growth through data-driven insights and multi-channel communication. Proficient in leveraging analytics for funnel tracking and optimizing CRM contributions to business metrics.

Highest-signal resume keywords

CRM Strategy DesignBloomreach ExperienceData-Driven AnalyticsA/B TestingCross-Functional Collaboration

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

CRM OrchestrationSegmentationPersonalizationFunnel TrackingExperimentationRetention StrategiesProduct EventsData SchemasHigh-Frequency MarketingMarket Rollouts

Soft Skills

Analytical MindsetClear MessagingAdaptabilityCollaborationCommunication

Industry Keywords

Food DeliveryE-CommerceMarketplacesGrowth MarketingLifecycle MarketingQuick CommerceEmerging MarketsSupply Constraints

About the role

Key responsibilities & impact

Design and own CRM strategies across the full lifecycle
Drive high-frequency CRM orchestration
Lead multi-channel communication through push notifications, in-app banners, WhatsApp, and messaging channels
Work with Bloomreach on segmentation, dynamic content, personalization, and triggered and automated flows
Own the definition and quality of product and CRM events for funnel tracking, segmentation, targeting, experimentation, and ML use cases
Partner with analytics to track first-order conversion, repeat rate, order frequency, AOV, basket composition, and CRM contribution to GMV
Drive A/B testing
Connect Product, Engineering, Analytics & Data Science, and Local Marketing teams
Support market rollouts across multiple countries by adapting CRM strategies to local behavior, supply, assortment, pricing, and partners
Drive growth, frequency, and retention for inDrive.Groceries and Restaurant Delivery through end-to-end go-to-market and CRM strategies

Requirements

What you’ll need

4–7+ years in Product Marketing, CRM, Growth, or Lifecycle Marketing
Experience in food delivery, groceries, e-commerce, or marketplaces
Strong hands-on CRM experience; Bloomreach is a strong plus
Proven track record of driving frequency and retention, not just acquisition
Strong analytical mindset, including funnels, cohorts, retention, and uplift
Experience working with product events and data schemas
Ability to simplify complex product logic into clear messaging
Experience running experiments and scaling successful mechanics
Comfortable working across markets and cross-functional teams
Nice to have: experience in high-frequency products such as food delivery or quick commerce
Nice to have: exposure to ML-driven CRM or personalization systems
Nice to have: experience in emerging markets with supply constraints

Benefits

Comp & perks

Help us challenge injustice by creating fair choices for millions of people across 47 countries.
Develop your professional skills with access to mentoring, career consulting, and learning programs.
Collaborate with teams around the world and gain international experience through our Global Talent Exchange Program.
Engage in company-wide challenges, awards, sports activities, employee-led social impact and volunteering projects.
Work alongside people who take initiative, speak openly, and challenge themselves to grow.
Improve your language skills through co-financed courses and internal speaking clubs.
Final benefits may vary depending on the location.