Regional Marketing Lead, LATAM

inDrive

. Develop and execute the marketing growth strategy for inDrive.Food across key markets, including go-to-market, value proposition, media campaigns, pricing, promotional, and trade marketing initiatives.

Posted 11/10/2026full-timeLima • PeruSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing and executing growth marketing strategies, including go-to-market and trade marketing initiatives, while leveraging data-driven decision-making to optimize performance metrics and drive customer acquisition and retention.

Highest-signal resume keywords

Growth MarketingTrade MarketingECommerce MarketingMarketing AnalyticsProject Management

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Go-To-Market StrategyPromotional MechanicsPricing StrategiesCustomer Lifecycle InitiativesCampaign OptimizationData-Driven Decision MakingCustomer AcquisitionRetention StrategiesLoyalty ProgramsPerformance Metrics

Soft Skills

LeadershipStakeholder ManagementCommunication SkillsProject Management

Industry Keywords

FoodTechFood DeliveryOn-Demand BusinessesInternational MarketsMarket Dynamics

About the role

Key responsibilities & impact

Develop and execute the marketing growth strategy for inDrive.Food across key markets, including go-to-market, value proposition, media campaigns, pricing, promotional, and trade marketing initiatives.
Own the end-to-end marketing lifecycle, from strategy and ideation to execution and performance optimization, ensuring alignment with business goals and KPIs.
Drive customer and restaurant growth through acquisition, retention, CRM, loyalty programs, in-app marketing, partnerships, and external acquisition channels.
Identify and launch new growth opportunities for food delivery within cross-strategies aligned with Ride Hailing, Groceries, Delivery, and the broader inDrive ecosystem.
Lead product-marketing growth initiatives, including UX improvements, promotional mechanics, in-app experiences, and experimentation to optimize conversion, activation, LTV, and ROI.
Collaborate cross-functionally with Product, Business, Marketing, Analytics, and Partner teams to deliver impactful growth initiatives and ensure successful execution.
Manage marketing budgets, performance metrics, and target planning while building brand awareness, increasing product adoption, and maximizing commercial impact.
Main performance metrics: new users, monthly transactional users, orders, number of restaurants, and LTV/CAC.

Requirements

What you’ll need

5+ years of experience in Growth Marketing, Trade Marketing or eCommerce/Marketplace Marketing, preferably within FoodTech, food delivery, or other on-demand businesses.
Proven experience developing and executing go-to-market, trade marketing, and 360° marketing strategies, including brand, digital, CRM, social, product marketing, and customer lifecycle initiatives.
Hands-on experience designing and optimizing promotional mechanics, pricing strategies, offers, promo codes, loyalty, and activation campaigns that drive customer acquisition, orders, retention, and commercial impact.
Strong understanding of trade marketing, eCommerce growth levers, and marketing analytics, with the ability to make data-driven decisions and measure campaign effectiveness and incremental impact.
Experience launching and scaling marketing initiatives across multiple international markets, with an understanding of regional market dynamics.
Strong leadership, stakeholder management, and project management skills, with the ability to independently lead cross-functional initiatives and deliver business results.
Excellent communication skills and fluent English.

Benefits

Comp & perks

Help us challenge injustice by creating fair choices for millions of people across 1100+ cities in 48 countries.
Develop your professional skills with access to mentoring, career consulting, and learning programs.
Collaborate with teams around the world and gain international experience through our Global Talent Exchange Program.
Engage in company-wide challenges, awards, sports activities, employee-led social impact and volunteering projects.
Work alongside people who take initiative, speak openly, and challenge themselves to grow.
Improve your language skills through co-financed courses and internal speaking clubs.
Final benefits may vary depending on the location.