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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in formulating and executing regional media strategies while managing multi-market budgets to drive financial efficiency and ROI. Proficient in leading cross-channel media initiatives and mentoring teams to optimize campaign performance and innovation in Southern and Central African markets.
Highest-signal resume keywords
Regional Media StrategyMulti-Market Budget ManagementBrand And Performance MarketingData-Driven Decision-MakingAgency Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Media PlanningCampaign OptimizationROI MeasurementCross-Channel StrategiesAdvanced Measurement FrameworksEmerging Media ChannelsInfluencer Marketing
Soft Skills
Cross-Functional LeadershipStakeholder ManagementTeam Mentorship
Tools & Technologies
Analytics ToolsMeasurement Tools
Industry Keywords
Southern Africa Media LandscapeCentral Africa Media LandscapeCommercial NegotiationsPartner Relations
About the role
Key responsibilities & impact- Formulate and execute the annual media strategy and vision for Southern and Central Africa, aligning media investments with regional P&L and long-term business goals.
- Manage, allocate, and optimize the multi-market media budget, driving financial efficiency, forecasting accuracy, and commercial ROI.
- Advise regional executive leadership and translate complex media dynamics into executive business insights.
- Lead and govern media strategy across Southern Africa while providing strategic direction and oversight for Central Africa markets.
- Mentor, coach, and provide day-to-day strategic guidance to the remotely based Central Africa Media Specialist.
- Architect upper-, mid-, and lower-funnel cross-channel strategies across online, offline, performance, and brand media.
- Drive innovation by piloting emerging media channels, advanced measurement tools, and integrated influencer frameworks.
- Lead agency relationships, performance evaluations, fee negotiations, and commercial terms across regional partners, platforms, and media owners.
- Establish advanced measurement frameworks for sales growth, market share, and CAC, converting analytics into strategic actions.
- Own major regional tentpole campaigns end-to-end, from briefing and media strategy through execution, optimization, and executive post-campaign debriefs.
Requirements
What you’ll need- Regional media strategy and multi-market budget management
- Strong expertise in brand, performance, and omnichannel marketing
- Media planning, campaign optimization, and ROI measurement
- Agency management, commercial negotiations, and partner relations
- Data-driven decision-making, analytics, and business performance measurement
- Cross-functional leadership, stakeholder management, and team mentorship
- Media innovation, emerging channels, and influencer marketing
- Strong understanding of Southern and Central African media landscapes
Benefits
Comp & perks- Help us challenge injustice by creating fair choices for millions of people across 47 countries.
- Develop your professional skills with access to mentoring, career consulting, and learning programs.
- Collaborate with teams around the world and gain international experience through our Global Talent Exchange Program.
- Engage in company-wide challenges, awards, sports activities, employee-led social impact and volunteering projects.
- Work alongside people who take initiative, speak openly, and challenge themselves to grow.
- Improve your language skills through co-financed courses and internal speaking clubs.
- Final benefits may vary depending on the location.