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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in social media management and content marketing, with a strong focus on platforms like Instagram, Telegram, TikTok, and YouTube. Proficient in content planning, editorial calendar management, and performance analysis using tools like Looker Studio and Google Analytics.
Highest-signal resume keywords
Social Media ManagementContent MarketingFigma Design SkillsCopywriting in Russian and EnglishPerformance Analysis
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Content PlanningEditorial Calendar ManagementFunnel BuildingUGC StrategiesVideo Production CoordinationAsset ManagementEngagement Data AnalysisStorytellingAttention to DetailQuality Control
Soft Skills
Clear CommunicationCoordination SkillsOwnership MentalityCultural SensitivityProactive Problem-Solving
Tools & Technologies
Looker StudioGoogle AnalyticsFigmaCanvaSocial Media Platforms
Certifications & Qualifications
Digital Marketing CertificationSMM Certification
Industry Keywords
Higher EducationEdTechContent Marketing PrinciplesSocial Media AlgorithmsCentral Asian Digital Media LandscapeYouth-Oriented Content Formats
About the role
Key responsibilities & impact- Develop and maintain the content plan across Instagram, Telegram, TikTok, and YouTube.
- Translate complex information about academic programs, pedagogy, and university life into engaging social formats.
- Ensure content aligns with the university's tone of voice, USPs, and messaging guidelines.
- Create, schedule, and publish posts; manage event calendars and announcements, internal digests, RSVP events, and pre-launch campaigns.
- Build funnels, UGC campaigns, and news hooks.
- Produce template-level visual content in Figma.
- Act as creative producer for outsourced video content.
- Define formats, draft scenarios with the copywriter, brief production teams, and manage approvals.
- Maintain the media bank of photos, videos, and assets.
- Coordinate collaborative posts, influencer partnerships, and media activities.
- Liaise with the inDrive PR team on joint tasks.
- Define briefs and quality-control external outputs for tone and messaging consistency.
- Manage student contributors: assign tasks, review outputs, and maintain quality standards.
- Track content performance using Looker Studio, native platform analytics, or equivalent tools.
- Analyze engagement data, identify high-performing formats, and adjust content strategy accordingly.
Requirements
What you’ll need- Bachelor's degree in Marketing, Communications, Journalism, Digital Media, or a related field; relevant digital marketing/SMM certifications are a plus.
- 2–4 years of experience in social media management, content marketing, or digital communications; experience in education, EdTech, or mission-driven organizations is a plus.
- Experience coordinating freelancers, student teams, or external contractors is preferred.
- Expertise in Instagram, Telegram, TikTok, and YouTube; content planning and editorial calendar management.
- Basic design skills in Figma and Canva; experience briefing and coordinating video production.
- Familiarity with Looker Studio, Google Analytics, or native platform insights.
- Copywriting and storytelling skills in Russian and English.
- Familiarity with funnel building, UGC strategies, news hooks, media bank, and asset management.
- Strong editorial judgment and ability to work with complex information.
- Ownership mentality and self-organization.
- Clear written and verbal communication in Russian and English; Kazakh is a plus.
- Coordination skills across production teams, PR, students, and copywriter.
- Attention to detail, quality standards, and proactive problem-solving.
- Cultural sensitivity and understanding of the Central Asian youth audience.
- Nice to have: content marketing principles, social media algorithms, Central Asian digital media landscape, higher education or EdTech communications, short-form video trends, Telegram channel management, and youth-oriented content formats.