Social Designer, TikTok Content Creator – Beauty

Industrial Color

. Take an active role in the creative development and day-to-day content management of branded TikTok accounts .

Posted 11/12/2026full-timeNew York City • New York • United StatesMid-LevelSenior💰 $100,000 - $125,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in creating and managing engaging TikTok content, with advanced skills in graphic design and video editing. Proven ability to conceptualize and produce high-quality social media assets while maintaining brand identity across multiple platforms.

Highest-signal resume keywords

TikTok Content ManagementGraphic Design ExperienceAdobe Creative Suite ProficiencySocial-First Video Content CreationTrend Analysis and Audience Engagement

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Content CreationVideo EditingGraphic DesignImage RetouchingShort-Form Video ProductionBrand Campaign TranslationSocial Media StrategyContent Performance AnalysisCreative Concept DevelopmentTypography

Soft Skills

Creative JudgmentOrganizational Skills

Tools & Technologies

Adobe PhotoshopAdobe IllustratorAdobe Premiere ProAdobe After EffectsCapCut

Industry Keywords

BeautySkincareCosmeticsFashionLifestyleDigital Content CreationSocial Media MarketingPlatform-Specific Best PracticesEmerging BrandsContent Trends

About the role

Key responsibilities & impact

Take an active role in the creative development and day-to-day content management of branded TikTok accounts
Ideate, produce, edit, publish, and analyze performance of TikTok content
Conceptualize, shoot, edit, and produce original TikTok content for two beauty brands
Develop short-form videos including product demonstrations, tutorials, trend-driven concepts, and beauty storytelling
Design social assets for TikTok, Instagram, YouTube, and other digital platforms
Provide retouching, image editing, typography, and graphic design across social and digital creative
Translate brand campaigns and product launches into platform-native social content
Film and edit content using smartphones, cameras, and professional editing software
Collaborate with the Art Director, photographers, videographers, and marketing partners
Monitor TikTok trends, creator culture, emerging platform features, and content performance
Balance planned campaigns with reactive, quick-turn content
Maintain each brand’s distinct visual identity, tone, and creative direction

Requirements

What you’ll need

6+ years of professional experience in social design, digital content creation, or a related creative discipline, ideally within beauty, skincare, cosmetics, fashion, or lifestyle
Proven experience creating content for and managing branded TikTok accounts
Strong understanding of TikTok platform strategy, audience engagement, and content performance
Demonstrated professional graphic design experience
Advanced Photoshop and retouching skills
Proven track record of creating successful social-first video content
Strong portfolio showcasing sophisticated graphic design, beauty or product retouching, and original short-form video content
Excellent understanding of TikTok storytelling, editing styles, trends, and platform-specific creative best practices
Advanced proficiency in Adobe Creative Suite, particularly Photoshop, Illustrator, Premiere Pro, and After Effects
Experience with CapCut or similar social-first editing tools
Ability to independently conceptualize, film, edit, and deliver high-quality social content
Experience developing content for Instagram Reels, Stories, YouTube Shorts, and other digital channels
Strong creative judgment and organizational skills
Ability to manage multiple projects across two distinct brands
Experience working with independent, emerging, or digitally native beauty brands highly desirable
Links to branded TikTok accounts personally worked on or managed
Two to three examples of TikTok videos personally conceptualized, filmed, and/or edited, with specific contributions identified
Link to a creative portfolio demonstrating graphic design, retouching, and social content capabilities
Brief description of branded TikTok account management experience, including measurable results where available

Benefits

Comp & perks

Major medical insurance
Dental insurance
Vision insurance
FSA
HSA
Employee discounts
Hybrid work arrangement with remote work flexibility
Evening or weekend work may occasionally be required during major projects