TikTok & Creator Strategy Manager

Industrial Color

. Develop creative concepts specifically for TikTok .

Posted 10/28/2026full-timeLos Angeles • California • United StatesMid-LevelSenior💰 $90,000 - $125,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing TikTok-first content and creator strategies, leveraging cultural insights to drive audience engagement and business results. Collaborates effectively with cross-functional teams to innovate and execute creative concepts that resonate with emerging trends.

Highest-signal resume keywords

TikTok Content DevelopmentCreator StrategySocial Commerce InitiativesCultural Insights AnalysisCross-Functional Collaboration

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Content CreationTrend IdentificationData AnalysisProduct DevelopmentAffiliate Marketing

Soft Skills

Creative InstinctsCuriosityEntrepreneurial MindsetCommunication SkillsPresentation Skills

Tools & Technologies

TikTok ShopSocial Media Platforms

Industry Keywords

Beauty IndustryColor CosmeticsSkincareIndie BrandsDigitally Native Brands

About the role

Key responsibilities & impact

Develop creative concepts specifically for TikTok
Identify emerging trends, formats, cultural conversations and creative opportunities
Partner with creative and marketing teams to develop, test and evolve TikTok-native content ideas
Use platform insights and performance data to identify opportunities to scale successful content
Identify creator partnerships, affiliate activations and culturally relevant brand collaborations
Develop ideas connecting engaging content with measurable commercial opportunities
Translate TikTok trends and creator insights into opportunities for new products, packaging and formulas
Collaborate with innovation, product development and packaging teams
Identify emerging consumer behaviors and unmet needs for future product development
Work with global and U.S. creative, marketing, innovation and commerce teams
Translate platform trends into actionable creative recommendations
Present ideas to creative leadership and cross-functional partners
Balance strategic thinking with hands-on experimentation, creative development and execution
Help teams test new approaches and respond authentically to emerging cultural moments

Requirements

What you’ll need

Strong professional experience developing TikTok-first content, creator strategies, social campaigns or social commerce initiatives
Deep understanding of TikTok culture, platform behaviors, emerging trends and the creator ecosystem
Experience in beauty, particularly color cosmetics or skincare, strongly preferred
Background working with indie, challenger, fast-growth or digitally native brands highly desirable
Familiarity with TikTok Shop, affiliate marketing and creator-led commerce
Ability to connect cultural insights and creative ideas with audience engagement, product discovery and business results
Strong creative instincts, curiosity and an entrepreneurial mindset
Comfortable working both strategically and hands-on in a fast-moving, collaborative environment
Excellent communication, presentation and cross-functional collaboration skills

Benefits

Comp & perks

Major medical insurance
Dental insurance
Vision insurance
FSA
HSA
Employee discounts
Hybrid work arrangement
Flexible work between in-office and remote work