Creative Strategist, Paid Social, AI-Native

Infinos GmbH

. Monitor the market: what competitors are running in Germany and abroad, and what works in the weight-loss market outside the medical sector.

Posted 10/18/2026full-timeGermanyMid-LevelSenior💰 €48,000 - €60,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in creating and analyzing paid social creatives, with a strong focus on performance metrics and audience engagement. Proficient in writing compelling German scripts and hooks, while leveraging AI tools for content creation and video editing.

Highest-signal resume keywords

Paid Social Creative DevelopmentGerman Script WritingAI Tools UtilizationContent Performance AnalysisHealthcare Advertising Knowledge

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Paid Social AdvertisingContent CreationVideo EditingScript WritingPerformance Analysis

Soft Skills

Eagerness to LearnUnderstanding of Audience Needs

Tools & Technologies

AI Tools for Content CreationVideo Editing Software

Industry Keywords

Healthcare AdvertisingWeight-Loss MarketFitnessNutritionUGC Creators

About the role

Key responsibilities & impact

Monitor the market: what competitors are running in Germany and abroad, and what works in the weight-loss market outside the medical sector.
Turn these insights into testable concepts, each with a clear hypothesis and multiple hooks, and launch new ones every week.
Build creatives yourself, primarily with AI: static ads, animations, and edits using existing footage.
Organize shoots with the founders, the team, and UGC creators—from briefing and scripting through final approval.
Analyze what performs and use those insights to shape the next round.
Later, take ownership of the newsletter and short-form content for TikTok and Reels.
Within your first 90 days, publish your own ads, launch weekly tests, approve ads yourself, and develop a plan for organic short-form growth.

Requirements

What you’ll need

You have already created paid social creatives that performed well and understand why they worked.
You build things yourself rather than only writing briefs, and work with AI tools for images, video, voice, and text every day.
You write strong German hooks and scripts.
Excellent written and spoken German is therefore essential.
You understand why someone who is overweight seeks help, and why they often ultimately do not accept it—and you write about this without being condescending.
You are eager to learn the rules governing advertising in the healthcare sector.
You want to take this role on a full-time basis, not as a side job.
Helpful, but not required: experience in healthcare, fitness, or nutrition; experience with other regulated advertising; a network of UGC creators; video editing skills.

Benefits

Comp & perks

Permanent employment contract
40 hours per week
30 days of annual leave
Virtual company shares through our employee participation pool (VSOP)
Unlimited budget for AI tools
Remote work with regular in-person team meetings and flexible working hours, as long as the work gets done
Direct collaboration with both founders and honest, two-way feedback