Associate Director, AEO Marketing Science

Influencer

. Analyze how brands are represented across AI-driven discovery .

Posted 10/8/2026full-timeNew York City • New York • United StatesSenior💰 $100,000 - $120,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in analyzing AI-driven brand representation and translating complex data into actionable insights for creative strategy. Proficient in developing measurement frameworks and benchmarks while effectively communicating findings to diverse audiences.

Highest-signal resume keywords

Marketing Science ExperienceData Analysis and InterpretationMeasurement Framework DevelopmentDashboard and Visualization ToolsDigital Marketing Measurement

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Data AnalysisMeasurement FrameworksBenchmark DevelopmentAttribution AnalysisAI Search KnowledgeSEO UnderstandingSocial AnalyticsComplex Dataset ManagementPattern IdentificationClient Reporting

Soft Skills

Strong Communication SkillsCuriosityConfidence in PresentationsCollaborationAdaptability

Tools & Technologies

Analytics PlatformsVisualization ToolsDashboardsAEO PlatformsReporting Software

Industry Keywords

Digital IntelligenceSocial Marketing MeasurementAI-Driven DiscoveryCreative StrategyClient Engagement

About the role

Key responsibilities & impact

Analyze how brands are represented across AI-driven discovery
Use AEO data sources and platforms to understand how brands appear across AI engines
Analyze prompts, responses, citations, sources, topics and brand representation
Identify patterns in sources, content types and third-party voices associated with AI responses
Surface gaps and opportunities informing creator strategy and activation
Benchmark clients against relevant competitors across AI visibility, citations, representation and share of voice
Track changes in competitive position over time
Translate competitive data into insights for Creative Strategy and clients
Distill AEO platform data into findings for strategists, clients and creator briefs
Develop repeatable approaches to analyzing AEO data across clients and categories
Establish pre-activation baselines and define KPIs and measurement windows
Analyze changes following creator activation and identify correlations, patterns and emerging learnings
Develop benchmarks and longitudinal datasets as AEO work scales
Build dashboards, recurring reports and client-ready outputs
Join client meetings to explain methodology, findings and limitations
Support pitches, new-business conversations, campaign measurement, reporting, brand studies, platform measurement, attribution and other Marketing Science initiatives
Partner with Creative Strategy and activation teams to develop integrated strategic and measurement narratives

Requirements

What you’ll need

4-6 years of experience across marketing science, analytics, measurement, digital intelligence, search, social analytics or related disciplines
Strong analytical skills and experience working with large or complex datasets
Ability to identify meaningful patterns and translate data into clear business and strategic insights
Experience developing measurement frameworks, benchmarks and client reporting
Understanding of digital marketing measurement, attribution and the distinction between correlation and causation
Experience with dashboards, visualization and analytics platforms
Curiosity and working knowledge of AI search, AEO, SEO or emerging digital discovery; direct AEO experience is advantageous but not essential
Strong communication skills and confidence explaining complex methodologies to non-technical and senior client audiences
Understanding of creator/social marketing measurement is strongly preferred
Ability to operate comfortably across innovation work and BAU client responsibilities

Benefits

Comp & perks

Medical Benefits through Insperity
Wellbeing support including EAP & Mental Health cover
401K with match opportunity
22 days of Paid Time Off
Federal Holidays which can be flexed to your needs