Associate Director, Measurement & Insights

Influencer

. Work alongside the Director, Marketing Science as the regional lead of the Marketing Science practice .

Posted 10/22/2026full-timeLondon • United KingdomSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in digital campaign measurement and market research, with a strong ability to translate complex data into actionable insights that drive business outcomes. Proven leadership in managing projects, mentoring teams, and influencing strategic campaign planning across various stakeholders.

Highest-signal resume keywords

Digital Campaign MeasurementAdvanced Campaign Measurement MethodologiesData Analysis ToolsClient Relationship ManagementProject Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign MeasurementMarket ResearchData AnalysisPredictive Performance ModellingBrand Lift StudiesSentiment AnalysisConversion MeasurementSQLPythonExcel

Soft Skills

Communication SkillsPresentation SkillsMentoringCollaborationStrategic Thinking

Tools & Technologies

Google SheetsThird-Party Measurement ToolsResearch Platforms

Industry Keywords

Marketing ScienceMedia InsightsCampaign StrategyMeasurement StrategyCreator Marketing

Tech Stack

Tools & technologies

PythonSQL

About the role

Key responsibilities & impact

Work alongside the Director, Marketing Science as the regional lead of the Marketing Science practice
Develop and deliver measurement, research, and insight capabilities for regional partners
Translate complex data into actionable insights that inform campaign strategy, prove effectiveness, and drive business outcomes
Lead strategic measurement planning across key regional accounts
Act as regional lead, providing expertise, guidance, and strategic direction across client accounts and internal teams
Support the evolution of measurement offerings through new methodologies, tools, and research approaches
Build relationships with senior internal and external stakeholders and influence campaign design and measurement strategy
Lead project-specific predictive performance modelling where required
Identify opportunities to expand measurement services across existing accounts
Lead client-facing thought leadership initiatives and present research, insights, and industry perspectives
Line manage and mentor junior team members
Partner with strategy, creative, client services, and commercial teams throughout the campaign lifecycle
Deliver measurement insights and reports for 3–5 high-value campaigns in the first few months
Contribute strategic insights and measurement recommendations to new business opportunities

Requirements

What you’ll need

8+ years of experience in digital campaign measurement, market research, media insights, or a related field
Proven experience working in a measurement or insights role within the media or marketing industry, whether agency-side, client-side, or at a media owner
Strong understanding of advanced campaign measurement methodologies, including brand lift studies, content effectiveness, sentiment analysis, and conversion measurement
Hands-on experience working with data and analytical tools, including Excel/Google Sheets and third-party measurement, research, and insights platforms
Knowledge of third-party measurement tools, research suppliers, and the wider marketing effectiveness landscape
Demonstrated ability to translate complex datasets and research findings into compelling insights, strategic recommendations, and measurable business outcomes
Experience building relationships with senior external stakeholders, including clients, agencies, and research partners
Excellent communication and presentation skills, with the ability to make complex analytical findings accessible and engaging for non-technical audiences
Strong project management skills, with experience independently leading multiple projects and collaborating across cross-functional teams
A strategic and commercially minded approach, with the confidence to influence campaign planning, identify growth opportunities, and contribute to new business pitches
Experience managing or mentoring junior team members, with a passion for developing talent and building high-performing teams
A proactive, curious, and collaborative mindset, with a genuine interest in creator marketing, social platforms, and emerging measurement trends
Degree in economics, statistics, mathematics, or a related quantitative discipline is nice to have
Technical data and analytics skills, such as SQL or Python are nice to have
Experience working in a fast-paced agency environment is nice to have

Benefits

Comp & perks

Private Healthcare through Vitality
Wellbeing support through Vitality, including EAP & Mental Health cover
25 days of Annual Leave (+ Bank Holidays which can be flexed to your needs)
Office-first hybrid working approach, with 3 days per week in our London office
Career Framework approach to levelling, ensuring competitive compensation and clear opportunities for progression
Yearly tenure celebrations
Company-wide offsites, seasonal celebrations, and events