Customer Marketing Manager

Info-Tech Research Group

. Develop and execute marketing strategies and communication plans driving research usage, product adoption, and event attendance .

Posted 10/22/2026full-timeRemote • CanadaMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing marketing strategies, managing email marketing campaigns, and analyzing performance metrics to drive customer engagement and product adoption. Proficient in utilizing marketing automation tools and collaborating across departments to optimize communication and event strategies.

Highest-signal resume keywords

B2B Marketing ExperienceEmail MarketingCampaign AnalyticsProject ManagementCustomer Engagement

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Email MarketingAudience SegmentationCampaign AnalyticsCustomer EngagementLifecycle MarketingData InterpretationKPI Framework DevelopmentA/B TestingPerformance AnalysisRetention Strategies

Soft Skills

Excellent CommunicationStakeholder ManagementCollaborative ApproachProactive Working StyleAdaptability

Tools & Technologies

SalesforceGainsightPardotMarketing CloudMarketing Automation Tools

Industry Keywords

B2B MarketingResearch MarketingSaaS MarketingMembership-Based OrganizationsIntegrated Campaigns

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Develop and execute marketing strategies and communication plans driving research usage, product adoption, and event attendance
Plan integrated campaigns for research releases, product launches, and core offerings across email, webinars, and digital channels
Support marketing for new and existing products across divisions with a consistent go-to-market approach
Build and maintain a communication calendar aligned with PR, social, sales, research, and other channels
Manage email strategy, including audience segmentation, campaign goals, send frequency, and timing
Build, QA, and schedule member emails in partnership with content marketing
Optimize deliverability and maintain database hygiene
Run A/B tests and use results to improve performance
Contribute to customer personas and journeys and create targeted resources based on behavior and engagement patterns
Use customer intelligence data to identify trends, inform engagement strategies, and recommend initiatives
Plan and execute promotional campaigns for webinars and in-person events across email, web, social, and PR
Create campaign briefs and communication plans for events
Drive registrants, leads, and appointments from events and help maintain the events calendar
Track, analyze, and report on campaign and engagement performance with insights and recommendations
Contribute to a KPI framework that benchmarks success and drives continuous improvement
Collaborate with research, sales, content, design, events, PR, social, and other teams
Work with sales enablement to keep the sales team informed of upcoming campaigns
Work closely with the Marketing Director to shape engagement strategy and own execution, measurement, and optimization

Requirements

What you’ll need

Bachelor's degree in Marketing, Communications, Business, or a related field
6+ years of experience in performance-driven B2B marketing, preferably in research, SaaS, or membership-based organizations
Proven experience in customer engagement and lifecycle marketing, with an understanding of retention strategies
Hands-on experience with email marketing, audience segmentation, and campaign analytics
Experience with Salesforce, Gainsight, Pardot, Marketing Cloud, or similar marketing automation tools
Strong project management skills and ability to run multiple campaigns simultaneously and deliver on time
Ability to interpret data, identify trends, and turn insights into action
Excellent written and verbal communication, including copywriting and proofreading
Strong stakeholder management skills and collaborative approach across departments
Customer-centric, proactive, and adaptable working style in a fast-paced environment
Bilingual proficiency in French, Spanish, or German is preferred

Benefits

Comp & perks

Equal opportunity employer committed to diversity and inclusion
Reasonable accommodation throughout the recruitment and hiring process, upon request