Senior Marketing Manager, Customer Lifecycle

Info-Tech Research Group

. Own the strategy and execution of customer lifecycle programs across onboarding, product adoption, advocacy, awards, referrals, growth, and retention .

Posted 9/16/2026full-timeRemote • CanadaSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing customer lifecycle programs, including onboarding, advocacy, and retention strategies. Proficient in analyzing performance metrics and managing cross-functional teams to enhance customer engagement and drive growth.

Highest-signal resume keywords

Customer Lifecycle Program ManagementIntegrated Marketing Campaign DevelopmentCustomer Relationship BuildingData Analysis and Performance MeasurementTeam Management and Mentoring

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Customer OnboardingProduct AdoptionCustomer AdvocacyReferral Program DevelopmentChurn AnalysisRetention StrategyContent CreationCampaign ExecutionPerformance Metrics AnalysisB2B Marketing

Soft Skills

Strong StorytellingCreative Problem-SolvingExcellent CommunicationOrganizational SkillsAdaptability

Tools & Technologies

SalesforceHubSpotMarketoCRM ToolsMarketing Automation

Industry Keywords

Customer EngagementLifecycle MarketingCustomer RetentionCustomer Growth InitiativesB2B Marketing

About the role

Key responsibilities & impact

Own the strategy and execution of customer lifecycle programs across onboarding, product adoption, advocacy, awards, referrals, growth, and retention
Design and lead onboarding programs and communications that accelerate time-to-value
Build adoption campaigns with sales and product teams to increase usage of key features
Develop lifecycle communications across email, in-app, and content channels
Develop and execute a customer advocacy strategy and scale the customer awards program
Identify and nurture customer advocates for case studies, testimonials, events, and peer networking
Develop and scale a customer referral program aligned with growth objectives
Develop customer growth initiatives that encourage expanded product adoption and account expansion
Identify at-risk customers using usage data, support signals, and satisfaction metrics
Design and execute save and win-back programs with customer success and sales
Track churn indicators and retention metrics to reduce attrition
Analyze performance metrics across lifecycle programs and refine strategies
Liaise between marketing, sales, and customer success teams
Lead and manage two shared marketing resources, acting as project manager and allocating resources across initiatives

Requirements

What you’ll need

BS/MS degree in marketing, communications, or a related field
7-10 years of experience in B2B marketing, customer engagement, or lifecycle/advocacy roles
Experience managing customer lifecycle programs such as onboarding, adoption, advocacy, awards, referral, growth, or retention programs
Strong ability to build and nurture customer relationships
Proven experience developing and executing integrated marketing campaigns across the customer journey
Ability to manage and prioritize multiple initiatives while collaborating with various stakeholders
Strong storytelling and content creation skills, including case studies and testimonials
Excellent written and oral communication skills
Analytical ability to measure program success, interpret churn/retention data, and iterate based on insights
Experience managing and mentoring team members
Familiarity with CRM and marketing automation tools such as Salesforce, HubSpot, or Marketo
Creative problem-solving skills
Exceptional organizational skills and ability to manage competing deadlines and complex projects
Ability to adapt quickly to changing priorities
Bilingual proficiency in French, Spanish, or German is good to have

Benefits

Comp & perks

Equal opportunity employer committed to diversity and inclusion
Recruitment and hiring accommodations available upon request