Web Analytics & Optimization Manager

Info-Tech Research Group

. Develop and own measurement and optimization strategies through execution .

Posted 10/7/2026full-timeRemote • CanadaMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in GA4 and GTM setup, configuration, and optimization, with a strong focus on data accuracy and reporting. Proficient in SEO practices and analytics tools, capable of translating complex data insights for executive-level communication.

Highest-signal resume keywords

GA4 ManagementGTM Setup and TroubleshootingData VisualizationSEO OptimizationSQL Proficiency

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

GA4GTMSQLData AnalysisSEOContent OptimizationReportingKeyword ResearchLight ScriptingData Layer Management

Soft Skills

Proactive Self-StarterCollaborationCommunication

Tools & Technologies

Google Search ConsoleBing Webmaster ToolsSemrushPower BIAnalytics Tools

Industry Keywords

Web AnalyticsMarketing EnvironmentPrivacy RegulationsConsent RequirementsBrowser Tracking Changes

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Develop and own measurement and optimization strategies through execution
Own GA4 across Info-Tech and McLean websites, including setup, configuration, conversion tracking, key-event tracking, and data accuracy
Own GTM setup, including building, testing, and troubleshooting tags and events
Partner with development on the data layer so product and campaign launches are tracked correctly
Maintain consistent UTM and tagging practices across PR, Social, Paid, Email, and Events
Conduct ad hoc analysis and investigations into traffic anomalies, bot traffic, conversion drops, and page-level behavior
Produce monthly and quarterly reporting on website performance, conversions, and outcomes
Deliver quarterly website and traffic reviews for executives
Build and maintain dashboards
Administer analytics and SEO tools, including access, user management, and configuration
Conduct keyword and content-gap research
Recommend and implement on-page SEO optimizations, including metadata, headings, structure, and internal linking
Monitor Google Search Console and Bing Webmaster Tools for red flags and AI-visibility data
Measure AI visibility using AI Overviews and LLM referrals
Collaborate with web teams on GEO, AI-search strategy, and LLM optimization efforts and tooling

Requirements

What you’ll need

Deep, hands-on GA4 and GTM experience
Experience setting up and managing a GA4 account, configuring events and conversions, and debugging tracking
4 to 6 years in web analytics, ideally in a marketing environment
Strong data visualization and reporting skills
Comfortable with SQL and light scripting
Proactive self-starter who works closely with marketing teams and turns data into clear monthly insights
Solid SEO and content-optimization fundamentals
Working knowledge of Google Search Console, Bing Webmaster Tools, and Semrush
Ability to explain technical findings to non-technical executives
Understanding of privacy regulations, consent requirements, and browser tracking changes
Bilingual proficiency in French, Spanish or German preferred
Gainsight PX experience nice to have; training provided as needed
Power BI experience preferred
Experience measuring AI search and GEO visibility nice to have

Benefits

Comp & perks

Equal opportunity employer committed to diversity and inclusion
Accommodation available to applicants throughout the recruitment and hiring process upon request
Training provided as needed for Gainsight PX experience