Customer Expansion & Lifecycle Manager

Infobip

. Own and scale segment expansion campaigns, including account pools, segmentation logic, target prioritization, cadence, and sender strategy .

Posted 10/7/2026full-timeZagreb • CroatiaMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B marketing with a focus on revenue-generating programs, account-based marketing, and customer lifecycle management. Proficient in data-driven decision-making and building effective marketing strategies that drive customer growth and retention.

Highest-signal resume keywords

B2B Marketing ExperienceAccount-Based MarketingMarketing Automation ToolsData and Segmentation SkillsCustomer Lifecycle Marketing

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign ManagementPipeline Contribution ReportingSegmentation LogicTrigger-Based Customer JourneysOnboarding and Adoption StrategiesChurn-Signal ResponsePlaybook DevelopmentAccount Pool BuildingCross-Sell and Upsell StrategiesLifecycle Marketing

Soft Skills

Clear Writing SkillsCollaboration

Tools & Technologies

SalesforceMarketing Automation ToolsJourney Orchestration Tools

Industry Keywords

Customer GrowthAccount ManagementRegional TeamsExpansion PipelineAI-Assisted Marketing Workflows

About the role

Key responsibilities & impact

Own and scale segment expansion campaigns, including account pools, segmentation logic, target prioritization, cadence, and sender strategy
Run structured account-based marketing programs for named key accounts with customer growth and regional teams
Design the post-sale lifecycle model covering onboarding, adoption, expansion, and renewal
Build trigger-based customer journeys using product and account signals
Identify at-risk accounts through churn-signal response and run the corresponding marketing motion
Turn proven motions into playbooks for regional teams and support their first execution
Own reporting on expansion pipeline contribution, including influenced pipeline, opportunity count, and progression
Collaborate with sales, account management, marketing automation, and customer success teams

Requirements

What you’ll need

5+ years of B2B marketing experience, with ownership of revenue-generating programs
Experience running campaigns that fed a pipeline number directly accountable to the candidate
Comfortable working directly with sales or account management teams
Strong data and segmentation skills
Ability to build account pools from messy exports, prioritize targets by business value and risk, and defend that logic
Familiarity with marketing automation and CRM tools, including Salesforce and a journey or orchestration tool
Ability to design a full program, not just execute a single campaign
Clear, structured writing skills
Fluent in English, spoken and written
Experience with existing-customer growth, such as cross-sell, upsell, expansion, or lifecycle marketing (nice to have)
Exposure to AI-assisted marketing workflows (nice to have)

Benefits

Comp & perks

Performance-driven bonuses
Regular compensation reviews
Flexible work arrangements
Remote work and flexible working hours
ESOP (Employee Stock Ownership Plan) / stock options
Time off and special leave days
Flexible hybrid work model
Internal mobility
Upskilling and mentorship
Professional development, onboarding, and training programs
Short- and long-term international mobility opportunities