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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates deep expertise in WhatsApp products and capabilities, with a strong ability to develop product positioning and messaging. Proven track record in tracking sales KPIs and enabling sales teams to drive product adoption and revenue growth.
Highest-signal resume keywords
WhatsApp Product ExpertiseSales KPI TrackingProduct Positioning DevelopmentSales Enablement InitiativesMarket Intelligence Analysis
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Product PositioningSales Performance TrackingMarket Dynamics UnderstandingCompetitive Activity MonitoringSales Pipeline Growth
Soft Skills
Coaching Account ExecutivesBuilding RelationshipsCross-Functional CollaborationIdentifying Sales OpportunitiesLeading Workshops
Industry Keywords
WhatsApp SolutionsSales EnablementMarket FeedbackCustomer NeedsStrategic Growth Initiatives
About the role
Key responsibilities & impact- Drive the growth and adoption of WhatsApp solutions across the region
- Partner with Regional Sales, Product, HQ, and leadership teams to strengthen product positioning and accelerate sales performance
- Develop and refine product positioning, messaging, and value propositions
- Support the definition and tracking of sales KPIs, including product adoption, pipeline growth, and revenue performance
- Enable and coach Account Executives and Sales Specialists
- Identify sales challenges and opportunities and execute initiatives to accelerate growth
- Build and maintain expertise in WhatsApp products, capabilities, use cases, and differentiators
- Monitor competitive activity and provide actionable market intelligence to Sales and Product teams
- Ensure customer and market feedback informs product and go-to-market strategies
- Lead workshops, webinars, product sessions, and knowledge-sharing programs
- Collaborate cross-functionally on strategic growth initiatives for the WhatsApp portfolio
- Increase product adoption, revenue, and market penetration
Requirements
What you’ll need- Deep expertise in WhatsApp products, capabilities, use cases, and key differentiators
- Strong understanding of customer needs, market dynamics, and industry trends
- Experience monitoring competitive activity and translating market intelligence into actionable insights
- Ability to develop product positioning, messaging, and value propositions
- Ability to track sales KPIs, including product adoption, pipeline growth, and revenue performance
- Ability to enable and coach Account Executives and Sales Specialists
- Ability to identify sales challenges and opportunities and translate them into actionable initiatives
- Ability to build strong relationships with Regional Sales, HQ, Unfix Base, Product, and Regional Leadership stakeholders
- Ability to lead sales enablement initiatives, including workshops, webinars, product sessions, and knowledge-sharing programs
- Ability to collaborate cross-functionally on strategic growth initiatives
Benefits
Comp & perks- Financial rewards and recognition, including performance-driven bonuses and regular reviews
- Flexible work arrangements, remote work, and flexible working hours
- ESOP (Employee Stock Ownership Plan) with stock options
- Time off and special leave days
- Flexible hybrid work model tailored to local regulations
- Internal mobility, upskilling, and mentorship
- Onboarding, mentorship, and training programs
- Short- and long-term international mobility opportunities in worldwide hubs