Content Marketing Executive

Infopro Digital

. Use generative AI tools, including Claude, ChatGPT, and AI-driven video and image platforms, to generate initial drafts, scripts, and social media copy.

Posted 11/4/2026full-timeEllesmere Port • United KingdomMid-LevelSenior💰 £30,000 - £32,500 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in content marketing and PR, utilizing generative AI tools for content creation while ensuring adherence to brand guidelines and SEO best practices. Capable of analyzing campaign performance and engaging with sector press to enhance brand visibility in the built environment.

Highest-signal resume keywords

Content Marketing ExperiencePR and Media RelationsAI Tools ProficiencySEO Best PracticesDigital Marketing Principles

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Content CreationSEO OptimizationData AnalysisCampaign Performance TrackingEditorial Judgement

Soft Skills

StorytellingAttention to DetailAdaptabilityCollaborationCommunication

Tools & Technologies

ClaudeChatGPTMidjourneyAdobe FireflySocial Media Platforms

Industry Keywords

Built EnvironmentConstructionPropertyLead GenerationBrand Voice

About the role

Key responsibilities & impact

Use generative AI tools, including Claude, ChatGPT, and AI-driven video and image platforms, to generate initial drafts, scripts, and social media copy.
Sub-edit and refine AI-generated outputs for factual accuracy, SEO optimisation, and adherence to brand guidelines.
Schedule and monitor campaign performance across UK-focused social platforms including LinkedIn, TikTok, and Instagram.
Track engagement and analyse data trends to identify the best-performing content formats.
Work with the wider marketing team to identify content gaps and keyword opportunities supporting organic lead generation.
Support PR activity across the built environment sector and build relationships with sector press.
Ensure AI-assisted and PR-led content consistently follows Barbour ABI’s brand voice and tone guidelines.
Report to the Head of Demand Generation.

Requirements

What you’ll need

Relevant, demonstrable experience in content marketing and/or PR, gained through hands-on work experience (for example in an agency, an in-house marketing or PR team, an internship or a placement) or through a relevant marketing, communications, PR or journalism degree.
Hands-on experience and a keen interest in using AI tools (e.g. LLMs, Midjourney, Adobe Firefly) for creative processes.
Impeccable written English, with a strong eye for storytelling and editorial judgement.
Foundational understanding of digital marketing principles and basic SEO best practice.
Comfortable working at pace across multiple content formats and channels at the same time.
Exposure to, or a strong interest in, PR and media relations within construction, property or the wider built environment sector is a strong advantage.

Benefits

Comp & perks

Hybrid working – 3 days in the office, 2 days from home
3pm finish on a Friday
25 to 30 days holiday
Day off for your birthday
Purchase extra holidays
Volunteering days
Pension and Life Assurance
Professional development
Training
Regular social events
Equal opportunities and inclusive working environment