Senior Demand Generation Manager

inforcer

. Own and execute go-to-market initiatives across the funnel .

Posted 9/30/2026full-timeUnited KingdomSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in executing go-to-market initiatives and optimizing lead nurture programs while effectively collaborating with Sales and RevOps teams. Proficient in data-driven marketing strategies that enhance funnel conversion rates and stakeholder alignment.

Highest-signal resume keywords

Go-To-Market InitiativesLead Nurture ProgramsSales Enablement WorkflowsFull-Funnel MarketingData-Driven Mindset

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Lead Follow-Up CadencesAccount-Based MarketingCampaign ExecutionFunnel Conversion RatesEngagement TrackingMarketing AutomationSEO/GEOEmail MarketingContent CreationAudience Segmentation

Soft Skills

Clear CommunicationAttention to DetailCross-Functional CollaborationStakeholder AlignmentProject Management

Tools & Technologies

CRM SystemsMarketing SystemsDigital Marketing PlatformsAnalytics ToolsVendor Management Tools

Industry Keywords

MSP MarketingDemand-Focused RoleSales AdoptionLead ConversionCampaign Measurement

About the role

Key responsibilities & impact

Own and execute go-to-market initiatives across the funnel
Build, document, and continuously optimize lead follow-up cadences across inbound, outbound, event, and ABM motions
Partner with RevOps to implement cadences, workflows, and automation in CRM and marketing systems
Drive Sales adoption, compliance, and feedback on enablement programs
Improve speed-to-lead, follow-up consistency, and funnel conversion rates
Plan, execute, and measure account-based marketing programs with Sales
Support account selection, messaging alignment, outreach coordination, and campaign execution
Track engagement, influence, and pipeline impact for target accounts
Plan and execute integrated campaigns across email, digital, content, events, and sales plays
Coordinate timelines, assets, messaging, and execution across teams and vendors
Build and manage lead nurture programs from awareness through conversion
Segment audiences and tailor messaging by persona, intent, and funnel stage
Test and improve nurture performance using engagement and conversion data
Manage external vendors and agencies across content creation, digital marketing, SEO/GEO, and other initiatives
Ensure vendors align with goals, timelines, and quality expectations
Act as the internal owner to keep work moving and accountable

Requirements

What you’ll need

5+ years of MSP marketing experience in a demand-focused role
Proven experience working closely with Sales and RevOps teams
Strong understanding of full-funnel marketing, from first touch to closed-won
Experience building and executing lead nurture programs and sales enablement workflows
Comfortable managing multiple initiatives simultaneously without losing attention to detail
Data-driven mindset with the ability to translate activity into business impact
Clear communicator who can work cross-functionally and keep stakeholders aligned

Benefits

Comp & perks

Steep and continuous learning curve with strong enablement
High-trust and autonomous environment with opportunity to make a real impact
Transparent and honest communication culture
A+ global team environment
Regular monthly team socials
Employee recognition programs to recognise and reward top contributors