Senior PPC Media Specialist

Infragistics

. Own, develop, and evolve paid media strategies across Google Ads, LinkedIn Ads, Bing, Amazon Ads, and paid social .

Posted 9/28/2026full-timeRemote • New Jersey • United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing and optimizing paid media campaigns across multiple platforms, with a strong focus on lead generation, conversion tracking, and performance reporting. Proficient in leveraging data-driven insights to inform budget allocation and campaign strategies while collaborating with cross-functional teams.

Highest-signal resume keywords

PPC Campaign ManagementGoogle Ads ExpertiseLinkedIn Ads ManagementAdvanced Bidding StrategiesDemand Generation Funnels

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

PPC Campaign ManagementGoogle AdsLinkedIn AdsAdvanced Bidding StrategiesAudience LayeringConversion Rate OptimizationKeyword ResearchPerformance ReportingRemarketing CampaignsData Analysis

Soft Skills

CommunicationCollaborationStrategic ThinkingProblem SolvingAdaptability

Tools & Technologies

ABM PlatformsHubSpotMarketoSalesforce Marketing CloudDashboards

Industry Keywords

B2B SaaSLead GenerationMQLSQLCPLCACProduct-Led GrowthAttributionRetargetingPerformance Metrics

Tech Stack

Tools & technologies

CloudSQL

About the role

Key responsibilities & impact

Own, develop, and evolve paid media strategies across Google Ads, LinkedIn Ads, Bing, Amazon Ads, and paid social
Build and manage campaigns for lead generation, paid social, ABM, retargeting, and product-led growth
Recommend budget allocation and reallocation based on performance, seasonality, and business priorities
Identify opportunities across keywords, audiences, platforms, and ad formats
Align paid media efforts to funnel stages and campaign goals
Drive MQLs, SQLs, and pipeline contribution
Partner with Sales and RevOps to ensure strong lead quality and attribution
Optimize toward CPL, CAC, conversion rate, and pipeline velocity
Build, launch, and manage campaigns end-to-end across platforms
Own campaign structure, targeting, bidding strategies, budgets, and pacing
Conduct keyword research and manage match types, negatives, and keyword expansion
Partner with Product Marketing, design, and content teams on ad copy and creative
Run structured tests on messaging, formats, offers, and audiences
Improve landing page performance and recommend page-level improvements
Build and manage remarketing and retargeting campaigns
Support ABM, product-led, and sales-led motions with tailored audience strategies
Monitor competitor PPC activity and translate performance data into recommendations
Maintain dashboards and reports for leadership and stakeholders
Own paid media measurement, conversion tracking, offline conversion imports, and attribution alignment
Report OKR progression weekly within the team and monthly to key stakeholders
Communicate performance, insights, recommendations, risks, opportunities, and shifts to stakeholders and leadership
Manage paid media programs across multiple brands with distinct ICPs and funnel motions
Balance short-term performance with long-term growth and experimentation
Make tradeoffs across brands, channels, and campaigns based on business impact

Requirements

What you’ll need

5–7+ years managing PPC campaigns (B2B SaaS preferred)
Hands-on experience with Google Ads and LinkedIn Ads
Deep experience with advanced bidding strategies (tROAS, tCPA, value-based bidding)
Experience with audience layering, exclusions, and first-party data activation
Strong understanding of demand generation funnels and lead qualification
Experience optimizing campaigns based on downstream metrics (MQL → SQL → Revenue)
Comfortable working with data, dashboards, and performance reporting
Experience with ABM platforms (e.g., 6sense, Demandbase) preferred
Familiarity with marketing automation and CRM tools (HubSpot, Marketo, Salesforce Marketing Cloud) preferred
Experience supporting product-led growth or free trial motions preferred
Understanding of SEO, CRO, and landing page optimization preferred
Experience managing multiple brand monthly ad budgets preferred

Benefits

Comp & perks

Equal opportunities employer
Remote work arrangement