Infragistics

Performance Marketing

• Own, develop, and evolve paid media strategies across Google Ads, LinkedIn Ads, Bing, Amazon Ads, and paid social
• Build and manage campaigns for lead generation, paid social, ABM, retargeting, and product-led growth
• Recommend budget allocation and reallocation based on performance, seasonality, and business priorities
• Identify opportunities across keywords, audiences, platforms, and ad formats
• Align paid media efforts to funnel stages and campaign goals
• Drive MQLs, SQLs, and pipeline contribution
• Partner with Sales and RevOps to ensure strong lead quality and attribution
• Optimize toward CPL, CAC, conversion rate, and pipeline velocity
• Build, launch, and manage campaigns end-to-end across platforms
• Own campaign structure, targeting, bidding strategies, budgets, and pacing
• Conduct keyword research and manage match types, negatives, and keyword expansion
• Partner with Product Marketing, design, and content teams on ad copy and creative
• Run structured tests on messaging, formats, offers, and audiences
• Improve landing page performance and recommend page-level improvements
• Build and manage remarketing and retargeting campaigns
• Support ABM, product-led, and sales-led motions with tailored audience strategies
• Monitor competitor PPC activity and translate performance data into recommendations
• Maintain dashboards and reports for leadership and stakeholders
• Own paid media measurement, conversion tracking, offline conversion imports, and attribution alignment
• Report OKR progression weekly within the team and monthly to key stakeholders
• Communicate performance, insights, recommendations, risks, opportunities, and shifts to stakeholders and leadership
• Manage paid media programs across multiple brands with distinct ICPs and funnel motions
• Balance short-term performance with long-term growth and experimentation
• Make tradeoffs across brands, channels, and campaigns based on business impact

Senior PPC Media Specialist