Digital Marketing Specialist, Event Marketing

InGenius Prep

. Lead event marketing, including partner webinars and in-person events .

Posted 9/17/2026full-timeRemote • United StatesMid-LevelSenior💰 $45,000 - $55,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in leading event marketing initiatives, driving content and community growth on Chinese social media platforms, and executing full-cycle marketing campaigns. Proficient in leveraging AI tools to enhance marketing efficiency and measuring campaign performance against goals.

Highest-signal resume keywords

Event Marketing LeadershipWeChat Content DevelopmentLead Generation CampaignsChinese Social Media ProficiencyTime-Management Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing Campaign ManagementContent CreationLead GenerationAdvertising StrategyData Analysis

Soft Skills

Strong Time-Management Skills

Tools & Technologies

WeChatXiaohongshuAI Marketing Tools

Industry Keywords

Brand AwarenessQualified LeadsEvent ManagementMarketing TrendsCollege Admissions Process

About the role

Key responsibilities & impact

Lead event marketing, including partner webinars and in-person events
Drive content, advertising, and community growth on WeChat
Build brand awareness and generate qualified leads
Develop strategies and tactics to promote the company and drive qualified leads
Deploy full-cycle marketing campaigns from start to finish
Experiment with organic and paid acquisition channels, including content creation, paid ads, event management, publicity, social media, and lead generation campaigns
Oversee in-house and partner presentations, RSVPs, and event success
Research and attend industry events, expos, and networking events
Produce valuable and engaging content for WeChat
Build strategic partnerships with key industry players
Measure and report marketing campaign performance and assess results against goals
Leverage AI tools to improve marketing efficiency and output

Requirements

What you’ll need

Native-like fluency in Chinese speaking and writing
Proficiency with Chinese social media platforms, including WeChat and Xiaohongshu
Strong time-management skills
Working knowledge of the college applications/admissions process
Experience in marketing-related work, including campus involvement or internships
Up-to-date knowledge of marketing trends and best practices

Benefits

Comp & perks

Paid time off
Healthcare
Vision insurance
Dental insurance
Retirement options
Parental leave
Remote work flexibility
Professional development
Fun, collaborative work environment