Marketing Manager – ABM, Events

Inktavo

. Own account-based marketing programs for strategic franchises, affiliates, buying groups, and other high-value accounts .

Posted 9/23/2026full-timeRemote • United StatesMid-LevelSenior💰 $100,000 - $110,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in account-based marketing, event marketing, and demand generation, with a strong focus on aligning marketing strategies with sales objectives to drive pipeline and revenue growth. Proven ability to manage end-to-end event execution, including logistics, budgeting, and performance measurement.

Highest-signal resume keywords

Account-Based MarketingEvent MarketingDemand GenerationCRM PlatformsMarketing Automation

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

B2B MarketingCampaign DevelopmentLead ManagementPerformance MeasurementEvent Planning

Soft Skills

CollaborationStrategic ThinkingProject Management

Tools & Technologies

SalesforceHubSpot

Industry Keywords

Franchise MarketingAffiliate NetworksBuying GroupsSaaSUser Conference

About the role

Key responsibilities & impact

Own account-based marketing programs for strategic franchises, affiliates, buying groups, and other high-value accounts
Partner with Sales to identify priority accounts and audiences and develop tailored strategies
Build and execute campaigns supporting new customer acquisition, customer expansion, upsell, engagement, and pipeline generation
Develop coordinated marketing and sales plays across email, direct mail, events, sales outreach, and other channels
Build pre- and post-event campaigns for strategic groups
Establish goals and measure ABM program performance
Serve as a key marketing partner to Sales, aligning campaigns with account priorities, sales motions, and revenue goals
Own the event marketing calendar and manage events end to end
Manage event selection, budgeting, goals, timelines, booth design, signage, swag, shipping, logistics, and onsite execution
Develop event marketing strategies and campaigns driving registrations, meetings, booth traffic, and engagement
Establish event goals and create pre- and post-event plans with Sales
Own event lead management, including capture, routing, follow-up, and marketing nurture
Track MQLs, SQLs, pipeline, revenue, and ROI, and lead post-event retrospectives
Manage event vendors, venues, exhibit partners, shipping providers, and other external partners
Support the annual user conference, including planning, attendee experience, logistics, programming support, and onsite execution
Drive user conference registrations and ticket sales and support sponsorship sales and sponsor fulfillment
Coordinate with internal marketing teams on email, landing pages, creative, signage, event collateral, and campaign assets

Requirements

What you’ll need

3+ years of B2B marketing experience, with hands-on experience in event marketing, account-based marketing, field marketing, demand generation, or a related discipline
Demonstrated experience planning and executing events from end to end, including budgets, vendors, logistics, promotion, lead management, and performance measurement
Experience developing targeted campaigns in close partnership with Sales, with a strong understanding of how marketing supports pipeline generation and revenue
Experience with CRM and marketing automation platforms such as Salesforce and HubSpot
Willingness and ability to travel up to 40% for trade shows, partner events, customer events, and the annual user conference
Experience leading the growth and development of an intern or 1 direct report
Experience building or executing account-based marketing programs targeting named accounts, strategic partners, or groups of related businesses
Experience marketing to franchise organizations, affiliate networks, buying groups, associations, channel partners, or other complex B2B ecosystems
Experience planning a company-hosted conference, customer conference, or large-scale event
Experience in SaaS, promotional products, decorated apparel, sporting goods, print, signage, or another industry Taivo serves
Candidates must be physically located and legally authorized to work in one of the following states: AZ, AR, CA, CO, CT, FL, GA, IL, IN, KS, ME, MI, MN, MO, MT, NV, NH, NC, OH, OK, OR, PA, SC, TN, TX, UT, VA, WA, and WI

Benefits

Comp & perks

Competitive benefits
Unlimited PTO
Remote work available for U.S.-based candidates
401(k) with employer match
Paid parental leave
Catered lunches for those local to Dallas, TX
Casual office atmosphere for those local to Dallas, TX
Fully stocked kitchen for those local to Dallas, TX