eCommerce Manager

iNova Pharmaceuticals

. Lead all aspects of online sales, including online demand generation and management of key eCommerce accounts .

Posted 11/10/2026full-timePuchong • MalaysiaMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in driving eCommerce strategy and operations, leveraging data analytics to identify growth opportunities and enhance online consumer engagement. Proven ability to manage key accounts and collaborate effectively across cross-functional teams in the consumer healthcare sector.

Highest-signal resume keywords

ECommerce Strategy DevelopmentData Analytics ProficiencyKey Account ManagementProject Management SkillsP&L Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

ECommerce OperationsPerformance MarketingConversion Rate OptimizationMerchandising StrategiesData AnalyticsGoogle AnalyticsExcelTableauSeller Centre BackendFMCG Experience

Soft Skills

CollaborationRelationship ManagementConsumer EngagementProblem SolvingCommunication

Tools & Technologies

ECommerce MarketplacesLazadaShopeeTikTokECommerce Enablers

Certifications & Qualifications

Bachelor’s Degree in BusinessMBA

Industry Keywords

Consumer HealthcareMYSG ClusterOnline Demand GenerationERetailersChannel Costs

Tech Stack

Tools & technologies

Tableau

About the role

Key responsibilities & impact

Lead all aspects of online sales, including online demand generation and management of key eCommerce accounts
Drive seamless eCommerce operations in collaboration with the eCommerce enabler and cross-functional teams
Harness data analytics to identify growth opportunities
Accelerate the digital footprint of iNova’s consumer healthcare brands, including Difflam, Betadine, Dequadin, Dermaveen, and Duro-Tuss
Execute eCommerce strategy across major platforms in the Singapore and Malaysia cluster
Drive online consumer engagement, growth, and profitability
Collaborate with Sales, Marketing, IT, Supply Chain, Country Management, Regulatory Affairs, Legal, and Finance
Manage relationships with eCommerce enablers, eCommerce marketplaces, and e-retailers such as Lazada, Shopee, and TikTok
Deliver against eCommerce GMV and eCommerce EBIT performance indicators

Requirements

What you’ll need

Bachelor’s degree in Business, Marketing, eCommerce, or a related field; MBA is a plus
6+ years of hands-on experience driving eCommerce strategy and operations, ideally in FMCG or consumer healthcare
Proven ability to manage key accounts and build partnerships with e-marketplaces, e-retailers, and eCommerce enablers
Familiarity with the eCommerce landscape in the MYSG cluster
Mastery of eCommerce growth levers, including onsite and offsite traffic, conversion rates, basket sizes, performance marketing, optimization tactics, and merchandising strategies
Familiarity with seller centre backend
Hands-on data analytics experience using Google Analytics, Excel, Tableau, or similar tools
Exceptional project management skills
Demonstrated experience managing P&L, pricing tactics, channel costs, and investments
Fluency in English; a second language such as Mandarin is a plus