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Senior Product Manager
iNova Pharmaceuticals. Lead development and execution of brand strategies and marketing plans for assigned products .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing brand strategies and marketing plans within the pharmaceutical sector, with a strong focus on market analysis, stakeholder engagement, and compliance with regulatory requirements. Proven ability to drive brand growth through data-driven insights and cross-functional collaboration.
Highest-signal resume keywords
Pharmaceutical MarketingBrand ManagementMarket AnalysisStakeholder EngagementOmnichannel Marketing
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Brand Strategy DevelopmentMarket Data AnalysisBudgetingKPI SettingProduct ManagementLifecycle ManagementCompetitive AnalysisMarketing Program DevelopmentForecastingRegulatory Compliance
Soft Skills
Excellent CommunicationInterpersonal SkillsAttention to DetailProactive Problem SolvingInfluencing Skills
Industry Keywords
Pharmaceutical MarketHealthcare ChannelsKey Opinion LeadersCustomer DynamicsOTC ProductsEthical ProductsFMCGBrand PositioningValue PropositionsMedical Education Activities
About the role
Key responsibilities & impact- Lead development and execution of brand strategies and marketing plans for assigned products
- Drive sustainable brand growth and achieve business objectives
- Develop understanding of market, customer and patient needs, competitive landscape, and emerging opportunities
- Work with Sales, Medical Affairs, Regulatory Affairs, Regional Marketing, and other cross-functional teams on commercialization and lifecycle management
- Build relationships with Key Opinion Leaders, healthcare professionals, key customers, and industry stakeholders
- Develop annual brand strategies, marketing plans, budgets, brand positioning, value propositions, target audiences, and communication strategies
- Conduct market, competitor, brand performance, customer feedback, and market data analysis
- Identify opportunities for lifecycle management, new initiatives, market expansion, and brand growth
- Translate regional and global strategies into locally relevant Philippine market plans
- Optimize brand strategies, marketing initiatives, and resource allocation using data and market insights
- Develop brand messaging, marketing materials, and detailing aids with Medical Affairs, Regulatory Affairs, Sales, and other functions
- Lead go-to-market strategies for new products and major brand initiatives
- Evaluate marketing initiatives against KPIs and recommend improvements
- Organize medical education activities, CMEs, congresses, and brand-building activities
- Support omnichannel initiatives and stakeholder engagement
- Coordinate internal and external stakeholders for product launches, campaigns, and strategic initiatives
- Ensure products and marketing activities comply with Philippine regulatory requirements, industry standards, and company policies
- Support product training, scientific information, brand detailing materials, and regulatory/product-related requirements
Requirements
What you’ll need- Degree in Pharmacy, Life Sciences, Business, Marketing, or a related field
- Relevant experience in pharmaceutical marketing or brand management
- Solid experience in pharmaceutical marketing, product management, or brand management, with a proven track record of developing and executing successful brand strategies
- Experience handling OTC products, in addition to Ethical/Prescription products, is highly preferred
- Experience in FMCG or consumer-focused brand management is an advantage
- Strong knowledge and understanding of the Philippine pharmaceutical market, including relevant healthcare channels and customer dynamics
- HCP-centric and customer-centric mindset
- Technical understanding of assigned brands
- Experience developing marketing programs that drive KOL and HCP engagement, recommendation, and advocacy
- Experience developing and implementing multi-channel or omnichannel marketing programs across relevant healthcare channels
- Demonstrated experience in brand planning, budgeting, forecasting, and performance management
- Experience leading brand development projects, setting KPIs, managing resources, and coordinating with multiple stakeholders
- Strong commercial acumen and ability to analyze market, sales, and competitive data and translate insights into actionable strategies
- Strong strategic planning, analytical, and numerical reasoning skills
- Excellent communication, presentation, and interpersonal skills
- Ability to influence and work cross-functionally
- Ability to manage multiple priorities and projects independently with strong attention to detail
- Willingness to adopt an omnichannel approach and embrace evolving digital technologies
- Proactive and solutions-oriented approach
- High standards of integrity, accountability, and professionalism
Benefits
Comp & perks- Permanent employment
- Full-time basis
- Opportunity to join an energetic team within a thriving organization
- Work with innovative, patient-centric health products
- Cross-functional exposure across Sales, Medical Affairs, Regulatory Affairs, Regional Marketing, and Project teams
- Participation in product launches, campaigns, medical education activities, CMEs, congresses, and other brand-building activities