CRM Executive

INSHUR

. Own marketing CRM across the UK, US, and Netherlands .

Posted 11/9/2026full-timeBrighton • United KingdomMid-LevelSenior💰 £40,000 - £50,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing CRM systems and executing multi-channel lifecycle campaigns, with a strong focus on data-driven decision-making and customer journey optimization. Proficient in content creation and campaign management, ensuring effective communication strategies that enhance customer acquisition and retention.

Highest-signal resume keywords

CRM ManagementMulti-Channel Campaign ExecutionHubSpot ExperienceData-Driven Decision MakingGDPR Knowledge

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Lifecycle CampaignsEmail BuildingCustomer Journey OptimizationCampaign Metrics ImprovementContent Creation

Soft Skills

CuriosityConfidenceStakeholder Communication

Tools & Technologies

HubSpotNPS MonitoringFeedback SurveysTrustpilot

Industry Keywords

Customer AcquisitionCustomer RetentionData-Led CampaignsConsumer DutyInsurance Experience

About the role

Key responsibilities & impact

Own marketing CRM across the UK, US, and Netherlands
Create in-life communications, automations, and campaigns to support customer acquisition and retention
Build and improve customer journeys from quote follow-ups to renewal invitations
Plan and deliver targeted CRM communications and maintain a data-led campaign roadmap
Own the content calendar and create campaigns end to end, including copy, build, and testing
Design segmented retention, win-back, loyalty, upsell, and cross-sell campaigns
Develop one-page business cases for experiments, measure results, and share insights
Monitor customer sentiment through NPS, feedback surveys, and Trustpilot
Share customer insights with stakeholders as part of Consumer Duty work
Create paid-media segments, including exclusion and lookalike audiences
Support new product and partner launches with CRM journeys
Partner with UK and US marketing generalists and paid media specialists
Report to the Head of Marketing within a team of three

Requirements

What you’ll need

Solid, hands-on CRM experience building and running multi-channel lifecycle campaigns and automations
Ideally experience with HubSpot
Data-led, commercial thinking and experience improving campaign metrics
Ability to write content and build emails independently
Knowledge of GDPR and marketing permissions
Curiosity and confidence to challenge existing approaches
Insurance or regulated-industry experience is helpful but not required
A marketing or related qualification is nice to have, not required
Legal right to work in the UK without requiring visa sponsorship now or in the future
Ability to attend an onsite 60-minute campaign walkthrough interview

Benefits

Comp & perks

Stock options for every employee
30 days of holiday annually, plus bank holidays
Private healthcare for you and your family, including pre-existing conditions
Life insurance at 3x your salary
13 weeks parental leave at full pay for new parents
Workplace nursery scheme with Gogeta, allowing you to pay fees pre-tax
Ride to work scheme
Workplace pension scheme
Flexible working hours
£500 annual personal training allowance
Regular learning opportunities on a variety of topics
£40 monthly wellbeing allowance
24/7 Employee Assistance Program covering you and immediate family members, including crisis support, counselling, legal advice, menopause CBT, and more
Unlimited AI usage
Part-time, job-sharing, or other flexible arrangements may be discussed