Director of Marketing

Inside Higher Ed

. Own IHE's marketing strategy and execution across subscriptions, institutional advertising sales, careers, consultancy, data & analytics and events .

Posted 11/6/2026full-timeUnited StatesLead💰 $100,000 - $120,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing comprehensive marketing strategies across subscriptions and B2B channels, with a strong focus on campaign management, lead generation, and performance tracking. Proficient in collaborating with cross-functional teams and managing marketing budgets to drive acquisition and renewal for institutional products.

Highest-signal resume keywords

Marketing Strategy DevelopmentCampaign ManagementEmail Marketing PlatformsSalesforce CRM ExperienceB2B Marketing Expertise

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign Data AnalysisLead GenerationMarketing Budget ManagementSubscription MarketingPerformance Tracking

Soft Skills

Clear WritingCollaborationTeam Management

Tools & Technologies

Email PlatformsSalesforceCRM Systems

Industry Keywords

Higher EducationB2B MarketingSaaSInstitutional AdvertisingMarket Insights

About the role

Key responsibilities & impact

Own IHE's marketing strategy and execution across subscriptions, institutional advertising sales, careers, consultancy, data & analytics and events
Set the marketing plan with the Americas Commercial Lead, run campaigns, and report on results
Run institutional marketing end to end, from strategy and positioning through campaigns and sales enablement
Contribute to building pipeline for account managers and the new business team
Coordinate with regional and central teams on commercial collateral, lead generation campaigns, product guidance, and market insights
Own marketing and communications for subscription products, driving B2C and B2B acquisition, conversion, and renewal
Help run campaigns for IHE and THE events against ticket and registration targets
Plan, manage, and deliver the commercial team's presence at internal and external events, including printed collateral, booths, on-site logistics, and lead generation
Own the Americas Institutional marketing calendar across email outreach, social, and display advertising channels
Coordinate shared sends with Times Higher Education's central marketing team
Market newsletters and premium editorial series with the editorial team
Track performance across channels and report monthly to the Americas Commercial Lead on results and prioritization
Work with in-house design, paid media, and SEO specialists and collaborate with sales, editorial, and product teams
Market both Inside Higher Ed and Times Higher Education in the Americas

Requirements

What you’ll need

8+ years in marketing, with time in subscription, media or B2B businesses, SaaS
Experience setting marketing strategy and owning the results
Hands-on experience with an email platform and Salesforce or another CRM
Comfortable with campaign data and attribution
Experience directing work across specialist teams and managing marketing budgets
Clear writer who can work with editorial teams
Experience marketing multiple brands or product lines under one organization
Familiarity with higher education considered a plus
Proficiency in Spanish and/or Portuguese considered a plus