Field Marketing Manager

Insider One

. Build and own the marketing strategy and execution for LATAM with global marketing and local sales teams .

Posted 9/15/2026full-timeSao Paulo • BrazilMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing and executing marketing strategies for LATAM, focusing on demand generation, event management, and lead conversion. Proficient in creating localized marketing assets and collaborating with sales teams to optimize program performance.

Highest-signal resume keywords

B2B Marketing ExperienceEvent Planning and ExecutionProject Management SkillsFluency in English and PortugueseDigital Marketing Knowledge

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Demand GenerationAccount-Based Marketing (ABM)Lead GenerationContent CreationWeb MarketingEmail Marketing ToolsWebinar ToolsData AnalysisPerformance MeasurementSaaS Marketing

Soft Skills

Creative Problem-SolvingAttention to DetailOrganizational SkillsPositive AttitudeTeam Management

Certifications & Qualifications

Master’s Degree in BusinessMaster’s Degree in Marketing

Industry Keywords

LATAM MarketingLead ConversionCustomer MarketingEvent MarketingSales Collaboration

About the role

Key responsibilities & impact

Build and own the marketing strategy and execution for LATAM with global marketing and local sales teams
Increase awareness, drive engagement, generate leads, and support conversion rates
Manage local marketing activities including demand generation, ABM, events, customer marketing, web, content, and PR
Own and improve the Latin America website to increase traffic and lead conversions
Own event marketing program calendars and organize company and industry events
Manage event projects from speaker recruitment through logistics
Create locally relevant sales and campaign assets such as case studies, whitepapers, and guides
Work closely with sales to measure program performance and lead quality

Requirements

What you’ll need

Master’s Degree in Business, Marketing or a related field
Previous experience in B2B marketing, ideally for a SaaS business
Good knowledge of the digital space
Experience with email marketing tools is a plus
Experience with webinar tools is a plus
Strong project management and organizational skills
Strong creative problem-solving skills
Extraordinary attention to detail
Excellent event planning and execution skills
Ability to maintain a positive attitude
Experience managing a team
Fluency in English and Portuguese

Benefits

Comp & perks

A chance to work in an international, diverse, and inclusive environment
Being part of an industry shaping the future of customer experiences
Access and opportunity to gain a limitless network all over the globe
Access to hard and soft skills training
Opportunity to deliver training and workshops
Shareowner System opportunity for eligible Insiders
Hybrid working model with office attendance three times a week
Team activities
No dress code