Field Marketing Specialist

Insider One

. Build and own the marketing strategy and execution for LATAM in collaboration with the global marketing team and local sales team .

Posted 10/22/2026full-timeSão Paulo • BrazilMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B marketing strategy and execution, particularly within the SaaS sector, with a strong focus on demand generation, event planning, and content creation. Proficient in managing marketing activities that drive engagement and lead conversions while collaborating effectively with sales teams.

Highest-signal resume keywords

B2B Marketing ExperienceSaaS Business KnowledgeProject Management SkillsEvent Planning and ExecutionFluency in English and Portuguese

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Demand GenerationContent CreationLead GenerationCampaign ManagementWeb MarketingCustomer MarketingABMDigital MarketingPerformance MeasurementCreative Problem-Solving

Soft Skills

Attention to DetailOrganizational SkillsPositive Attitude

Tools & Technologies

Email Marketing ToolsWebinar Tools

Industry Keywords

LATAM Marketing StrategyEvent MarketingLead ConversionSales CollaborationContent Marketing

About the role

Key responsibilities & impact

Build and own the marketing strategy and execution for LATAM in collaboration with the global marketing team and local sales team
Increase awareness, drive engagement, generate leads, and support conversion rates
Manage local marketing activities including demand generation, ABM, events, customer marketing, web, content, and PR
Own and improve the Brazil website content to increase traffic and lead conversions
Own event marketing program calendars and organize Insider and industry events
Manage event projects from speaker recruitment through logistics
Create locally relevant sales and campaign assets including case studies, whitepapers, and guides
Work closely with sales to measure program performance and lead quality

Requirements

What you’ll need

Previous experience in B2B marketing, ideally for a SaaS business
Good knowledge of the digital space
Strong project management and organizational skills
Strong creative problem-solving skills
Extraordinary attention to detail
Excellent event planning and execution skills
Ability to maintain a positive attitude
Fluency in English and Portuguese
Experience with email marketing tools is a plus
Experience with webinar tools is a plus

Benefits

Comp & perks

A chance to work in an international, diverse, and inclusive environment
Access and opportunity to gain a limitless network all over the globe
Access to hard and soft skills training
Space to share skills and deliver training and workshops
Shareowner System opportunity for eligible Insiders
Hybrid working model with office attendance three times a week
Team activities
No dress code