Marketing and Partnerships Manager

Insight Therapy Solutions

. Oversee the promotional and community outreach ecosystem of a US-based clinical practice .

Posted 11/3/2026full-timeRemote • United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in digital marketing strategies within the healthcare sector, focusing on client acquisition, community outreach, and content production. Proficient in managing CRM systems and optimizing marketing campaigns to drive engagement and conversion.

Highest-signal resume keywords

Digital Marketing ExperienceZoho CRM ManagementHealthcare Standards FamiliarityGoogle Analytics ProficiencyEmail Automation Tools

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Digital MarketingClient AcquisitionContent CreationSearch Engine OptimizationPaid Social Media AdvertisingLead NurturingKPI MonitoringReferral Network BuildingData TrackingCampaign Optimization

Soft Skills

Interpersonal CommunicationNetworkingPartnership Pitching

Tools & Technologies

Zoho CRMZoho AutomationsZoho SalesIQZoho AnalyticsGoogle AnalyticsEmail Automation Tools

Industry Keywords

HealthcareMental HealthWellnessClinical BusinessHIPAA Compliance

About the role

Key responsibilities & impact

Oversee the promotional and community outreach ecosystem of a US-based clinical practice
Drive the client acquisition pipeline through digital marketing and healthcare business development
Manage internal creative marketing staff, including content creators and copywriters
Manage marketing lead flows in Zoho CRM, tracking intake sources, conversion pipelines, and customer data
Develop, deploy, and optimize paid social media advertising campaigns targeting the US market
Guide production of mental health and wellness content and email lead-nurture sequences
Monitor website health, organic traffic growth, and search engine optimization
Manage online reviews on major business listing platforms in accordance with healthcare privacy guidelines
Create recruitment marketing campaigns for licensed US therapists, clinicians, and clinical interns
Build referral networks with medical professionals, general practitioners, school counselors, HR managers, and community stakeholders
Track partnership contacts and communications in Zoho CRM and optimize referral channels
Identify local US alliance, sponsorship, and educational workshop opportunities
Monitor KPIs including CRM data integrity, CPL, ROAS, website conversion rates, organic search traffic, and referral-generated inquiries

Requirements

What you’ll need

3–5+ years of digital marketing experience, ideally within healthcare, mental health, wellness, or clinical business environments operating inside the US market
Strong familiarity with Zoho CRM, including managing layouts, lead scoring, deal pipelines, and views
Direct experience setting up advanced Zoho Automations/Workflows, utilizing Zoho SalesIQ for visitor tracking/live chat engagement, or building reporting dashboards in Zoho Analytics is highly valued
Basic familiarity with US healthcare standards, including HIPAA considerations regarding public marketing, client reviews, and data handling
Excellent interpersonal communication skills with the ability to pitch partnerships, network with medical/clinical professionals, and represent the practice in the local community
Solid understanding of Google Analytics, local SEO fundamentals, and email automation tools
Ability to work Monday–Friday, 8:00 AM–5:00 PM Pacific Time (U.S.), with a 1-hour lunch break

Benefits

Comp & perks

100% Remote (Work from Home)
Paid Time Off
Paid U.S. Holidays
Paid Birthday Leave
Monthly Health Stipend
Parental Leave
1-hour lunch break