Marketing and Partnerships Manager

Insight Therapy Solutions

. Oversee the promotional and community outreach ecosystem of a US-based clinical practice .

Posted 10/23/2026full-timeRemote • United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in digital marketing strategies tailored for the healthcare sector, with a strong focus on client acquisition, SEO optimization, and CRM management. Proficient in leveraging data analytics and automation tools to enhance marketing effectiveness and drive engagement.

Highest-signal resume keywords

Digital Marketing ExperienceZoho CRM ManagementSEO OptimizationGoogle Analytics ProficiencyHealthcare Standards Familiarity

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Digital MarketingSEOEmail AutomationPaid AdvertisingClient Acquisition StrategiesData TrackingLead ScoringCampaign ManagementContent CreationReferral Network Development

Soft Skills

Interpersonal CommunicationNetworkingCollaborationPitching PartnershipsOrganizational Skills

Tools & Technologies

Zoho CRMZoho AutomationsZoho SalesIQZoho AnalyticsGoogle Analytics

Industry Keywords

HealthcareMental HealthWellnessClinical BusinessHIPAA Compliance

About the role

Key responsibilities & impact

Oversee the promotional and community outreach ecosystem of a US-based clinical practice
Drive the client acquisition pipeline through digital marketing strategy, paid advertising, digital content, website SEO, and client nurture strategies
Manage marketing lead flows in Zoho CRM, including intake-source tracking, conversion pipelines, and customer data organization
Coordinate internal content creators and copywriters and manage social media assets, educational resources, and campaign schedules
Develop, deploy, and optimize paid social media advertising campaigns targeting the US market
Collaborate on mental health and wellness content and guide email lead-nurture sequences through the CRM
Monitor website health, organic traffic, and SEO
Manage online reviews in accordance with healthcare privacy guidelines
Create recruitment campaigns for licensed US therapists, clinicians, and clinical interns
Build referral networks with medical professionals, general practitioners, school counselors, HR managers, and community stakeholders
Track partnership contacts and communications in Zoho CRM and optimize referral channels
Identify local US alliance, sponsorship, and educational workshop opportunities
Monitor KPIs including CRM data integrity, CPL, ROAS, website conversion rates, organic search growth, and referral-network output

Requirements

What you’ll need

3–5+ years of digital marketing experience, ideally within healthcare, mental health, wellness, or clinical business environments operating inside the US market
Strong familiarity with Zoho CRM, including managing layouts, lead scoring, deal pipelines, and views
Direct experience with advanced Zoho Automations/Workflows, Zoho SalesIQ, or Zoho Analytics dashboards is highly valued
Basic familiarity with US healthcare standards, including HIPAA considerations regarding public marketing, client reviews, and data handling
Excellent interpersonal communication skills and ability to pitch partnerships and network with medical/clinical professionals
Solid understanding of Google Analytics, local SEO fundamentals, and email automation tools
Ability to work Monday–Friday, 8:00 AM–5:00 PM Pacific Time (U.S.), with a 1-hour lunch break

Benefits

Comp & perks

100% Remote (Work from Home)
Paid Time Off
Paid U.S. Holidays
Paid Birthday Leave
Monthly Health Stipend
Parental Leave