Marketing & Partnership Manager

Insight Therapy Solutions

. Oversee the promotional and community outreach ecosystem of a US-based clinical practice .

Posted 10/9/2026full-timeRemote • United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in digital marketing strategies tailored for the healthcare sector, with a strong focus on client acquisition, lead nurturing, and data management using Zoho CRM. Proficient in optimizing online presence through SEO, paid advertising, and community outreach initiatives.

Highest-signal resume keywords

Digital Marketing ExperienceZoho CRM ManagementSEO OptimizationPaid Social Media AdvertisingHealthcare Standards Familiarity

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Digital MarketingLead NurturingSEOPaid AdvertisingGoogle AnalyticsEmail AutomationZoho AutomationsZoho SalesIQZoho AnalyticsData Management

Soft Skills

Interpersonal CommunicationNetworkingPartnership Pitching

Tools & Technologies

Zoho CRMGoogle AnalyticsEmail Automation Tools

Industry Keywords

HealthcareMental HealthWellnessClinical BusinessHIPAA

About the role

Key responsibilities & impact

Oversee the promotional and community outreach ecosystem of a US-based clinical practice
Drive the client acquisition pipeline through digital marketing strategy, paid advertising, digital content, website SEO, and client nurture strategies
Manage and optimize marketing lead flows in Zoho CRM, including client intake sources, conversion pipelines, and customer data organization
Oversee and coordinate the internal marketing team, including content creators and copywriters
Develop, deploy, and optimize paid social media advertising campaigns targeting the US market
Collaborate on mental health and wellness content and guide supportive lead-nurture email sequences
Monitor website health, organic traffic growth, and search engine optimization
Manage online reviews on major business listing platforms in accordance with healthcare privacy guidelines
Create recruitment campaigns for licensed US therapists, clinicians, and clinical interns
Build referral networks with medical professionals, general practitioners, school counselors, HR managers, and community stakeholders
Track partnership contacts and communications in Zoho CRM and optimize effective referral channels
Identify local US alliance, sponsorship, and educational workshop opportunities
Report on CRM data integrity, lead tracking, source attribution, pipeline conversion, CPL, ROAS, website conversion rates, organic search traffic, and referral network output

Requirements

What you’ll need

3–5+ years of digital marketing experience, ideally within healthcare, mental health, wellness, or clinical business environments operating inside the US market
Strong familiarity with Zoho CRM, including managing layouts, lead scoring, deal pipelines, and views
Direct experience setting up advanced Zoho Automations/Workflows, utilizing Zoho SalesIQ for visitor tracking/live chat engagement, or building reporting dashboards in Zoho Analytics is highly valued
Basic familiarity with US healthcare standards, such as HIPAA considerations regarding public marketing, client reviews, and data handling
Excellent interpersonal communication skills with the ability to pitch partnerships, network with medical/clinical professionals, and represent the practice in the local community
Solid understanding of Google Analytics, local SEO fundamentals, and email automation tools
Ability to work Monday–Friday, 8:00 AM–5:00 PM Pacific Time (U.S.)

Benefits

Comp & perks

100% Remote (Work from Home)
Paid Time Off
Paid U.S. Holidays
Paid Birthday Leave
Monthly Health Stipend
Parental Leave
Monday – Friday work schedule
1-hour lunch break