Market Development Manager

INSIGHTEC

. Serve as the key marketing resource and Region Marketing Liaison for the Regional Director, Clinical Account Managers, and Americas Marketing .

Posted 11/5/2026full-timeRemote • Florida • United StatesSeniorLeadWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in regional marketing strategy, relationship building with healthcare providers, and compliance with healthcare regulations. Proficient in utilizing digital marketing tools and managing marketing initiatives to enhance patient therapy awareness and referral pathways.

Highest-signal resume keywords

Healthcare Marketing ExperienceReferral Relationship BuildingProject Management SkillsEHR KnowledgeDigital Marketing Proficiency

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Healthcare MarketingMarket DevelopmentBusiness DevelopmentProject ManagementAnalytical SkillsEvent ExecutionReferral Pathway DevelopmentCompliance KnowledgeSales ExperienceNeuroscience Knowledge

Soft Skills

Excellent Communication SkillsInfluencing SkillsCollaboration Skills

Tools & Technologies

HubSpotMicrosoft WordMicrosoft ExcelMicrosoft PowerPointAdobeCanvaZoomTeamsEpicOracle Health

Industry Keywords

Healthcare AdministrationHIPAA ComplianceAnti-Kickback StatuteClinical Service LinesPatient Therapy AwarenessReferral SourcesMovement Disorder SpecialistsPrimary Care PhysiciansPatient NavigatorsCommunity Awareness

Tech Stack

Tools & technologies

Oracle

About the role

Key responsibilities & impact

Serve as the key marketing resource and Region Marketing Liaison for the Regional Director, Clinical Account Managers, and Americas Marketing
Shape regional and account strategy with account plans defining targets, activities, and timelines
Align program goals and referral priorities with hospital leaders and marketing leads
Adapt national marketing initiatives to local needs and provide marketing updates on Region calls
Build and deepen referral pathways with neurologists, movement disorder specialists, primary care physicians, and other referral sources
Serve as the key relationship with each site’s patient navigator and lead inquiry handoffs
Help resolve bottlenecks between referral and treatment with hospital program teams
Lead Patient Therapy Awareness Events and HCP Therapy Awareness Programs
Lead Therapy Access Program activities and drive peer-to-peer dinners in the Region
Deploy regional marketing kits and help shape collateral toolkits
Create site-level resources, including unbranded collateral
Co-market with hospital marketing leads and drive community awareness at regional events
Partner with Marketing Communications on digital strategies including webinars, social, UX, SEO, and blogging
Maintain communications plans with hospitals, Capital and Clinical Representatives, and partners
Partner with hospital teams on compliant EHR and patient portal use to identify potential candidates
Track and report referral funnel and program metrics
Keep CRM records current using platforms such as HubSpot

Requirements

What you’ll need

Bachelor's degree in business, communication, marketing, healthcare administration, life sciences, or related field
Minimum 8 years of experience in healthcare, medical device, or related field marketing, market development, business development, or marketing
2 years of sales experience preferred
Proven success building referral relationships with physicians or other providers and executing events and programs in the field
Working knowledge of hospital operations and how hospitals build clinical service lines
Understanding of HIPAA and healthcare compliance, including the Anti-Kickback Statute
Ability to travel 30%-40%, including some evenings and weekends
Proficient in Microsoft Word, Excel, PowerPoint, Adobe, Canva (or similar), HubSpot (or similar), Zoom, and Teams
Experience with hospital EHRs such as Epic, Oracle Health, or MEDITECH preferred
Experience in neuroscience or another procedural service line preferred
Experience launching or growing a new technology or service line within hospital accounts preferred
Ability to influence regional strategy and objectives
Strong project management and analytical skills
Excellent written and verbal communication skills

Benefits

Comp & perks

Flexible work environment
Life-work balance philosophy
Competitive perks and benefits (region-specific)
Professional growth and internal talent development opportunities
Encouragement to achieve professional ambitions