Market Development Manager

INSIGHTEC

. Serve as the key marketing resource and Region Marketing Liaison for the Regional Director, Clinical Account Managers, and Americas Marketing .

Posted 11/5/2026full-timeRemote • United StatesSeniorLeadWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in healthcare marketing and relationship management, with a strong focus on building referral pathways and executing strategic marketing initiatives. Proficient in utilizing CRM systems and digital marketing strategies to enhance program visibility and engagement.

Highest-signal resume keywords

Healthcare MarketingReferral Relationship BuildingEvent Planning and ExecutionHIPAA Compliance KnowledgeEHR Experience

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Marketing StrategyMarket DevelopmentBusiness DevelopmentProject ManagementAnalytical Skills

Soft Skills

Written CommunicationVerbal CommunicationConsultative MarketingStrategic Partnership

Tools & Technologies

Microsoft WordMicrosoft ExcelMicrosoft PowerPointAdobeCanvaHubSpotZoomTeams

Industry Keywords

Healthcare AdministrationMedical Device MarketingNeuroscienceClinical Service LinesAnti-Kickback Statute

Tech Stack

Tools & technologies

Oracle

About the role

Key responsibilities & impact

Serve as the key marketing resource and Region Marketing Liaison for the Regional Director, Clinical Account Managers, and Americas Marketing
Shape regional and account strategy with account plans defining targets, activities, timelines, program goals, and referral priorities
Pull through national marketing initiatives, adapt them to local needs, and provide marketing updates on Region calls
Build and deepen referral pathways with neurologists, movement disorder specialists, primary care physicians, and other referral sources
Serve as the key relationship with each site’s patient navigator and lead handoff of inquiries from Insightec to account patient navigators
Help resolve bottlenecks between referral and treatment with hospital program teams, the Regional Director, and Clinical Account Managers
Lead Patient Therapy Awareness Events and HCP Therapy Awareness Programs, including planning, promotion, moderation, and follow-up
Lead Therapy Access Program activities and drive peer-to-peer dinners in the region in compliance with company policies and healthcare requirements
Deploy regional marketing kits and help shape and update collateral toolkits
Create site-level resources, including unbranded collateral
Co-market with hospital marketing leads to promote programs in their communities and drive community awareness at regional events
Partner with Marketing Communications on digital strategies including webinars, social, UX, SEO, and blogging
Maintain communications plans with hospitals, Capital and Clinical Representatives, and partners
Partner with hospital clinical, informatics, and marketing teams on compliant hospital-led use of EHRs and patient portals to surface potential candidates
Track and report referral funnel and program metrics, including referral volume, conversion, time to treatment, and event results
Keep CRM records current, such as in HubSpot

Requirements

What you’ll need

Bachelor’s degree in business, communication, marketing, healthcare administration, life sciences, or related field
Minimum 8 years of experience in healthcare, medical device, or related field marketing, market development, business development, or marketing
2 years of sales experience preferred
Proven success building referral relationships with physicians or other providers and executing events and programs in the field
Working knowledge of hospital operations and how hospitals build clinical service lines
Understanding of HIPAA and healthcare compliance, including the Anti-Kickback Statute, as it applies to outreach, speaker programs and dinners, and referral source engagement
Ability to travel 30%-40%, including some evenings and weekends
Proficient in Microsoft Word, Excel, PowerPoint, Adobe, Canva (or similar), HubSpot (or similar), Zoom, and Teams
Experience with hospital EHRs such as Epic, Oracle Health, or MEDITECH preferred
Experience using alerts, registries, or patient portal campaigns to identify procedure candidates preferred
Experience in neuroscience or another procedural service line preferred
Experience launching or growing a new technology or service line within hospital accounts preferred
Strategic partnership, consultative marketing, project management, analytical, written and verbal communication skills

Benefits

Comp & perks

Flexible work environment
Life-work balance philosophy
Competitive perks and benefits in each region
Professional growth and internal talent development opportunities