Market Development Manager

INSIGHTEC

. Serve as the key marketing resource and Region Marketing Liaison for the Regional Director, Clinical Account Managers, and Americas Marketing .

Posted 11/5/2026full-timeRemote • United StatesSeniorLeadWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in healthcare marketing and relationship building, with a strong focus on referral pathways and compliance. Proficient in strategic planning, project management, and utilizing CRM tools to track marketing metrics and program success.

Highest-signal resume keywords

Healthcare Marketing ExperienceReferral Relationship BuildingProject ManagementHIPAA Compliance KnowledgeCRM Proficiency

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Marketing StrategyEvent PlanningMarket DevelopmentBusiness DevelopmentAnalytical SkillsConsultative MarketingSales ExperienceEHR KnowledgeNeuroscience ExperienceService Line Growth

Soft Skills

Written CommunicationVerbal CommunicationStrategic PartnershipAdaptabilityTeam Collaboration

Tools & Technologies

Microsoft WordMicrosoft ExcelMicrosoft PowerPointAdobeCanvaHubSpotZoomTeamsEpicOracle Health

Industry Keywords

Healthcare AdministrationMedical Device MarketingClinical Service LinesAnti-Kickback StatutePatient NavigationReferral SourcesPatient Therapy AwarenessHCP ProgramsCommunity AwarenessRegional Marketing

Tech Stack

Tools & technologies

Oracle

About the role

Key responsibilities & impact

Serve as the key marketing resource and Region Marketing Liaison for the Regional Director, Clinical Account Managers, and Americas Marketing
Shape regional and account strategy with account plans defining targets, activities, timelines, program goals, and referral priorities
Adapt national marketing initiatives to local needs and provide marketing updates on Region calls
Build and deepen referral pathways with neurologists, movement disorder specialists, primary care physicians, and other referral sources
Serve as the key relationship with each site’s patient navigator and lead inquiry handoffs from Insightec to account patient navigators
Help resolve bottlenecks between referral and treatment, including scheduling, authorization, and navigation
Lead Patient Therapy Awareness Events and HCP Therapy Awareness Programs, including planning, promotion, moderation, and follow-up
Lead Therapy Access Program activities and drive peer-to-peer dinners in the Region in compliance with company policies and healthcare requirements
Deploy regional marketing kits and create site-level resources, including unbranded collateral
Co-market with hospital marketing leads and drive community awareness at regional events
Partner with Marketing Communications on webinars, social, UX, SEO, blogging, and communications plans
Partner with hospital teams on compliant hospital-led EHR and patient portal use to identify potential candidates
Track and report referral funnel and program metrics and keep HubSpot or similar CRM records current

Requirements

What you’ll need

Bachelor’s degree in business, communication, marketing, healthcare administration, life sciences, or related field
Minimum 8 years of experience in healthcare, medical device, or related field marketing, market development, business development, or marketing
2 years of sales experience preferred
Proven success building referral relationships with physicians or other providers and executing events and programs in the field
Working knowledge of hospital operations and how hospitals build clinical service lines
Understanding of HIPAA and healthcare compliance, including the Anti-Kickback Statute, as it applies to outreach, speaker programs and dinners, and referral source engagement
Ability to travel 30%-40%, including some evenings and weekends
Proficient in Microsoft Word, Excel, PowerPoint, Adobe, Canva (or similar), HubSpot (or similar), Zoom, and Teams
Experience with hospital EHRs such as Epic, Oracle Health, or MEDITECH preferred
Experience in neuroscience or another procedural service line preferred
Experience launching or growing a new technology or service line within hospital accounts preferred
Strategic partnership, consultative marketing, project management, analytical, written and verbal communication competencies

Benefits

Comp & perks

Flexible work environment
Life-work balance philosophy
Competitive perks and benefits (region-dependent)