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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in brand strategy, advertising performance analysis, and agency management, with a strong ability to translate insights into actionable recommendations. Proven capability in leveraging AI tools for competitive analysis and brand discoverability.
Highest-signal resume keywords
Brand Strategy DevelopmentAdvertising Performance AnalysisAgency ManagementB2B Marketing ExperienceAdvanced Analytical Capability
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Brand PositioningPerformance OptimizationData AnalysisKPI EstablishmentCreative ExecutionMarket Trend AnalysisConsumer Behavior MonitoringBrand MessagingAdvertising Portfolio ManagementStrategic Communication
Soft Skills
Clear Brand VoiceRelationship BuildingAutonomy and InitiativeCollaborationPresentation Skills
Tools & Technologies
AI ToolsAdvertising PlatformsCreative Software
Certifications & Qualifications
Bachelor’s Degree in MarketingBachelor’s Degree in Communications
Industry Keywords
B2B MarketingB2C MarketingAdvertisingBrand StandardsCompetitive Landscape
About the role
Key responsibilities & impact- Define and steward Insperity’s brand strategy, positioning, voice, messaging, and brand standards.
- Monitor the competitive landscape, consumer behavior, and emerging market trends.
- Identify and evaluate brand partnership and placement opportunities.
- Own the performance of Insperity’s brand advertising portfolio and recommend optimizations.
- Manage the day-to-day relationship with the external advertising agency.
- Communicate advertising performance, insights, and recommendations to internal stakeholders.
- Establish and maintain brand KPIs across campaigns, channels, and audience segments.
- Present the brand performance story to leadership regularly.
- Partner with the Director, Creative as a strategic brand voice.
- Ensure visual expression, messaging, and storytelling reinforce brand positioning.
- Collaborate with agency operations and creative teams on job submissions and strategic context.
- Stay current on AI’s impact on brand discoverability, advertising performance, and competitive positioning.
- Leverage AI tools for research, competitive analysis, and performance insight development.
Requirements
What you’ll need- Bachelor’s Degree in Marketing, Communications, a related discipline, or equivalent work experience is required.
- Ten years of progressive experience spanning brand strategy, advertising performance, and agency management.
- Proven track record of independently owning advertising performance, analyzing data, identifying optimization opportunities, and presenting actionable recommendations to senior leadership.
- Experience working directly with external creative and media agencies.
- Experience partnering with an external media agency and an internal creative agency.
- Strong track record of partnering with creative leadership to translate brand strategy into effective creative execution.
- B2B marketing experience is preferred; B2C candidates with relevant complex, considered-purchase category experience will be strongly considered.
- Advanced analytical capability for assessing advertising performance data and translating insights into recommendations.
- Strategic and creative fluency to evaluate creative work against brand objectives.
- Clear and confident brand voice.
- Ability to manage external agency relationships and hold partners accountable.
- Ability to operate with a high degree of autonomy and initiative.
- Ability to build trusted relationships across a matrixed organization.
Benefits
Comp & perks- Flexible work arrangements
- Continuous learning programs
- Mentorship opportunities
- Ongoing training
- Generous paid time off
- Medical benefits
- Dental benefits
- Vision benefits
- Health and wellness support
- Paid volunteer hours