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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in account management and digital advertising, with a strong focus on building client relationships and analyzing campaign performance data to drive growth strategies. Proficient in utilizing tools like Microsoft Excel and Google Workspace to deliver high-quality insights and recommendations.
Highest-signal resume keywords
Account ManagementDigital AdvertisingCampaign Performance AnalysisClient Relationship BuildingGrowth Strategy Development
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Campaign AnalysisData RecommendationsEcommerce StrategyPaid Media OptimizationAd Operations
Soft Skills
Strong CommunicationCreative Problem SolvingAttention to DetailOrganizationPersuasive Narrative Building
Tools & Technologies
Microsoft ExcelGoogle WorkspaceSalesforceTableauMode
Industry Keywords
Consumer Packaged GoodsFull-Funnel Media StrategyAd ServingDigital MarketingClient Services
Tech Stack
Tools & technologiesTableau
About the role
Key responsibilities & impact- Build trusted-advisor relationships with CPG clients and agency partners
- Work with Sales to understand advertiser business objectives and develop long-term growth strategies on Instacart
- Analyze campaign data and marketplace insights to recommend investment and optimization approaches
- Manage gap-to-goal across multiple business units
- Drive advertiser growth through optimization and upsell recommendations across Instacart advertising products
- Explain advertising products, build persuasive narratives, and handle objections with multiple stakeholders
- Own the vision and content for recurring client conversations and quarterly business reviews
- Resolve campaign and partner issues with limited guidance
- Provide specific advertiser feedback to internal teams to shape product enhancements and process improvements
- Share best practices across category and Advertiser Success teams and lead capability-strengthening projects
Requirements
What you’ll need- Bachelor's degree in business, advertising, commerce, digital marketing, or a related field, or equivalent practical experience
- 4+ years of experience in account management, digital advertising, paid media, ad operations, ecommerce, client services, or a related field
- Experience building and maintaining strong client relationships in an external-facing role
- Experience analyzing campaign or business performance data and turning findings into clear recommendations and client-facing narratives
- Proficiency with Microsoft Excel and Google Workspace (Gmail, Docs, Sheets, and Slides)
- Ability to manage multiple priorities independently and deliver high-quality work in a fast-paced, changing environment
- Strong written and verbal communication skills, including presenting confidently to advertisers, agencies, and internal stakeholders
- Preferred: Experience with Salesforce and Tableau; familiarity with Mode
- Preferred: Knowledge of paid search, display advertising, ad serving, consumer packaged goods, or ecommerce; full-funnel media strategy and campaign optimization experience
- Preferred: Experience managing business reviews, quota-related planning, upsell opportunities, or growth strategies across multiple business units
- Preferred: Attention to detail, organization, creative problem solving, and influencing product or operational improvements
Benefits
Comp & perks- Sales Incentive Plan with cash variable incentive target based on individual sales performance
- New hire equity grant
- Annual refresh equity grants
- Flexible work location through Instacart's Flex First approach, including home, office, or coffee shop
- Regular in-person events
- Market-competitive compensation and benefits
