Associate Manager, Cross-Functional Influencer Campaigns

Instacart

. Plan and run creator programs with CPG Co-Marketing, Retail Marketing, Partnerships, Paid, and other teams .

Posted 10/21/2026full-timeRemote • United StatesMid-Level💰 $86,000 - $109,500 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in managing influencer marketing campaigns, including talent identification, negotiation, and performance analysis. Proven ability to build relationships within the creator ecosystem and effectively report on campaign metrics.

Highest-signal resume keywords

Influencer MarketingCampaign ManagementProject ManagementRelationship ManagementPerformance Analysis

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign Performance AnalysisBudget ManagementContract NegotiationContent DevelopmentKPI ReportingTalent IdentificationSocial Media StrategyEngagement MetricsCreator PartnershipsTrend Identification

Soft Skills

Excellent Communication SkillsOrganizational SkillsProactive CollaborationStakeholder ManagementNegotiation Skills

Certifications & Qualifications

Bachelor’s Degree

Industry Keywords

Creator EcosystemInfluencer AgenciesSocial TrendsCo-MarketingRetail Marketing

About the role

Key responsibilities & impact

Plan and run creator programs with CPG Co-Marketing, Retail Marketing, Partnerships, Paid, and other teams
Manage influencer campaigns from concept through launch and reporting
Build and expand relationships with creators, talent managers, agents, and influencer agencies
Work with Paid and Organic Social to identify, boost, and repurpose high-performing creator content
Coordinate asset delivery, cut-downs, platform requirements, and usage rights
Track campaign performance across engagement, reach, and conversion metrics
Partner with Analytics to measure effectiveness and provide monthly reporting on creator, creative, and trend insights
Identify emerging talent, formats, and social trends and develop partnership ideas
Handle sourcing, contracting, budgets, negotiation, and relationship management
Report to the Senior Manager, Influencer Marketing & Brand Activations

Requirements

What you’ll need

5–6 years of experience in influencer marketing, creator partnerships, social media, or campaign management
Demonstrated experience independently managing influencer campaigns from talent identification and outreach through negotiation, contracting, content development, launch, and reporting
Established relationships across the creator ecosystem, including creators, talent managers, agents, and/or influencer agencies
Experience negotiating creator partnerships and managing budgets, rates, deliverables, usage rights, and exclusivity
Strong project management and organizational skills, with experience managing multiple campaigns, timelines, and stakeholders at once
Experience analyzing campaign performance and reporting results, including KPIs such as engagement rate, impressions, and conversion
Excellent written and verbal communication skills, with a record of working proactively across teams
Bachelor’s degree or equivalent

Benefits

Comp & perks

Flex First flexible work arrangement: work from home, an office, or a coffee shop
Regular in-person events
New hire equity grant
Annual refresh grants
Market-competitive compensation and benefits